Yoga is the top group exercise activity at health clubs nationwide. Here’s how to position your offerings to each generation, from kids to Millennials to seniors.
Leading fitness-only clubs generate 21.8% of total revenue from non-dues revenue profit centers. Our research expert breaks it down.
Millennials account for 28% of total health club members, according to the IHRSA Health Club Consumer Report. Find out how to attract this prime demographic with insights from our research expert.
While membership dues/fees revenue is the lifeblood of health clubs, top-tier clubs also generate a significant portion of revenue from non-dues services—including profit centers.
People of all ages and ethnicities participate in personal and small group training. Our research expert breaks down the unique distinctions from our Fitness Training Report.
Baby Boomers and the Silent Generation can help drive health club member growth and, ultimately, profits. Our research expert explains.
The pricing information in Profiles of Success can serve as a guide when developing your own club’s pricing strategy. Our research expert breaks it down.
India ranks fifth in market size among Asia-Pacific health club markets, leaving considerable space for opportunities to increase memberships and accessibility to more fitness clubs.
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.