Baby Boomers and the Silent Generation can help drive health club member growth and, ultimately, profits. Our research expert explains.
The pricing information in Profiles of Success can serve as a guide when developing your own club’s pricing strategy. Our research expert breaks it down.
India ranks fifth in market size among Asia-Pacific health club markets, leaving considerable space for opportunities to increase memberships and accessibility to more fitness clubs.
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.
An analysis of the 14 markets within the divergent region uncovers trends, areas of growth, and places for opportunity.
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
Depreciation, or "maintenance capex," is a real expense in the health club industry. Here's what you need to know.
Our research expert explains findings from IHRSA's Fitness Training Report, which analyzes personal training clients across demographics.
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.