The Cost of Replacing a Health Club Member
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
Research
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Small Group Training Attracts Economically Diverse Customers
More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.
5 Key Asia-Pacific Health Club Industry Insights
An analysis of the 14 markets within the divergent region uncovers trends, areas of growth, and places for opportunity.
3 Key Insights from Small Group Training Clients
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
Buying New Fitness Equipment: It's Just Good Business
Depreciation, or "maintenance capex," is a real expense in the health club industry. Here's what you need to know.
3 Key Insights from Personal Training Clients
Our research expert explains findings from IHRSA's Fitness Training Report, which analyzes personal training clients across demographics.
3 Ways Health Club Managers Can Target Generation X
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.
How Reinvesting in Your Fitness Business Impacts 3 Important KPIs
Health club operators who reinvest in their business can profitably impact key performance indicators (KPIs), according to IHRSA's 2017 Profiles of Success. Our research expert explains.
3 Ways Youth Are Shaping the Health Club Market
Here are three ways the youth market is driving the future of the fitness industry, according to the IHRSA Health Club Consumer Report.
Employee Benefits: How Does Your Health Club Compare to the Competition?
Wondering where your club stacks up? These findings from the IHRSA Health Club Employee Compensation & Benefits Report will give you an idea.