3 Ways Boomers & Silents Can Drive Fitness Industry Growth
Baby Boomers and the Silent Generation can help drive health club member growth and, ultimately, profits. Our research expert explains.
Research
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A Brief Guide to Gym Pricing from IHRSA’s Profiles of Success
The pricing information in Profiles of Success can serve as a guide when developing your own club’s pricing strategy. Our research expert breaks it down.
India's Health Club Industry: 3 Key Challenges & Opportunities
India ranks fifth in market size among Asia-Pacific health club markets, leaving considerable space for opportunities to increase memberships and accessibility to more fitness clubs.
The Cost of Replacing a Health Club Member
The cost of replacing a member goes beyond sales and marketing expenses, according to data from IHRSA’s Profiles of Success.
Small Group Training Attracts Economically Diverse Customers
More than a quarter of health club consumers engage in small group training, making it a valuable revenue source to consider cultivating at your club.
5 Key Asia-Pacific Health Club Industry Insights
An analysis of the 14 markets within the divergent region uncovers trends, areas of growth, and places for opportunity.
3 Key Insights from Small Group Training Clients
Our research expert identifies key findings from IHRSA’s Fitness Training Report, which analyzes small group training clients across demographics.
Buying New Fitness Equipment: It's Just Good Business
Depreciation, or "maintenance capex," is a real expense in the health club industry. Here's what you need to know.
3 Key Insights from Personal Training Clients
Our research expert explains findings from IHRSA's Fitness Training Report, which analyzes personal training clients across demographics.
3 Ways Health Club Managers Can Target Generation X
Now a more rooted segment than in their younger days, the Gen X consumer is primed to be a long-time member. Here's how to get them to join your club.