Understanding Today’s Health Club Consumers
As many people begin to return to their pre-pandemic fitness routines, it’s more crucial than ever to understand their habits, their wants, and their needs.
Fitness Trends
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Is Gym-provided Virtual Exercise the Next Big Thing?
Gold’s Gym and Crunch are among the first club chains to offer high-quality out-of-club classes for people on the go.
Core Considerations: Fitness Experts Share Current Trends and Common Fallacies
Viewing core training from a variety of perspectives provides a comprehensive sense of what is...and isn't.
CrossFit Crosses Over: From Competition to a Health Club Offering
CrossFit is now renting spaces in traditional facilities and using their unique offerings to help clubs gain new members and retain old ones.
How Health Clubs Are Meeting the Demand for Performance Training
Clubs are offering more performance training options that help members improve function—and discover what they’re made of.
Innovative Programming Strategies from 4 Fitness Industry Pros
What distinguishes your business from competitors? If you're still searching for your 'wow' factor, consider these strategies from industry pros.