We’re two months into 2023—I know, I can’t believe it either—and it’s clear that there’s a newfound appreciation for health and wellness. Consumers prioritizing health and wellness is one of the very few good things to come out of the pandemic. This month, we’re sharing an abundance of trends to expect for this year so that you can prepare your health club’s messaging and marketing to appeal to what consumers are looking for.
Additionally, we recognize an IHRSA member for a “monumental achievement” in medical fitness and fully expect to see more of this type of news over the next few years. Lastly, we highlight a neat new wristband that may influence the future of wearable fitness trackers and more.
Shaping Overall Health: 2023 Global Wellness Trends
The Global Wellness Summit (GWS) recently released its annual global trends report,The Future of Wellness 2023 Trends. From overcoming the loneliness epidemic to travel offerings, workplace wellness to battling obesity and more, this year's trends are focused on collective wellness—prioritizing community health over individuals—as reported by Well Defined. Susie Ellis, Global Wellness Institute chair and CEO, said, “This year’s report is proof that the wellness market of just three years ago suddenly feels archaic. Wellness in 2023, and beyond, will be more serious and science-backed, but also more social and sensory.”