“Every day, I talk to my guys, and tell them that we have to act like a small, nimble company. Bureaucracy, red tape, and different corporate layers—I'm making sure that we avoid those things as we grow.”

Colin Grant, CEO

Pure Group


News & Know How

  • News: Bjorn Borg mandates exercise for his employees; U.K. embraces UFC Gym; gene-based workouts might be a thing in the future; Green Series rebranded as Circle Fitness USA; Fitbit targets children; Reebok's corporate health club; eGym acquire Netpulse; and more.
  • First Person: Joe Cirulli: The owner of Gainesville Health & Fitness, Joe Cirulli, has been devising and employing best practices for more than 40 years
  • On the Move: Anytime Fitness hit 4,000 clubs; Merritt Clubs' rebranding wins award; The Atlantic Club is "Safest Place;" Alex Rodriguez diversifies

IHRSA Report

  • 230 Million Members by 2030!: IHRSA Chairperson Derek Gallup talks about his BHAG (big, hairy, audacious goal) in this month's First Set
  • Best Practices
    • Kristen Walsh, the associate publisher at IHRSA, specifies training fees
    • Marisa Hoff, the general manager at Stevenson Fitness in Oak Park, CA, offers advice on recruiting trainers
  • Revisiting Corporate Wellness: Alexandra Black Larcom explores the possibilities inherent in corporate wellness
  • Pioneering Fitness in Sweden: With IHRSA's support, Per-Anders Dagborn introduced the "modern" industry and "the ultimate club" to his native country
  • Value Proposition: Listen360: This firm's mastery of the Net Promoter Score has boosted retention for Orangetheory Fitness and American Family Fitness
  • IHRSA 2018: A Host of Highlights: IHRSA president and CEO shares highlights from the association’s most recent convention and trade show in this month's Last Rep