Publications

“Where people are searching online for clubs—especially in larger cities with lots of competition—an operator who knows how to use SEO & social-media marketing tools is so far ahead of someone who’s still relying on, say, word of mouth. Understanding digital technology, and being able to employ it to attract and engage customers—that’s definitely going to give you an advantage.”

Crystal Washington, Futurist

Feature

News & Know How

  • News: Xponential Xpands; the on-demand revolution; franchises eye new worlds; Yuspeh sells Elite Sports; a robotic trainer; Johnsons exit Gold’s; Nick Coutts to chair Motosumo; Fitness Formula goes on-demand; and more!
  • Latin American News: Canadian fund invests $236 million in Smart Fit; Gympass creates a tech hub in New York City; and Spinning Center Gym grows by two in Colombia.
  • First Person: Women’s Leadership Summit speaker Michelle King identifies “invisible barriers”.
  • On the Move: Red Lerille a lifetime achiever; EoS funds cancer research; Gold’s Gym gets FYZICAL; Genesis hits 50; and executive shifts at In-Shape and SoulCycle.

IHRSA Report