Strength Training Fuels Popularity of Multi-station Units
Equipment manufacturers are riding the strength-training wave with new multi-stations, plate-loaded machines, and functional frames.
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Health Clubs Serve Over 70 Million Consumers—a Record High
Not only are more consumers using health clubs—they’re starting to visit a number of clubs to achieve their goals, according to the IHRSA Health Club Consumer Report.
Public Outreach Has Unexpected Perks for You and Your Gym
Investments in the community and the political arena pay dividends, writes IHRSA Assistant Vice President of Government Relations Jeff Perkins.
Embrace Digital Tools to Boost Membership Sales at Your Gym
From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.
Stationary Bikes Just Keep Getting Better
New-concept upright and recumbent bikes are as exciting as they are essential to the health club experience.
How Technology Can Help You Get the Most Out of Your Equipment
New and developing technology in predictive asset management systems is just the tip of the iceberg for improving your gym—and your capex.
Rethinking Retail: Your Gym’s Untapped Non-dues Revenue Source
The world of retail has changed dramatically, especially for health clubs. Here’s what’s working today, according to three industry leaders.
Embracing Data Standards a ‘Win-Win’ for Fitness Industry
The creation of a new data consortium comes from an old axiom: Regulate yourself before someone else regulates you.
With Apps, Gyms—and Members—Move Beyond Brick-and-mortar
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
The Ever-evolving Treadmill: New Features & Training Options
Treadmills from TRUE, Technogym, and Life Fitness show off dynamic new features and innovative training options that enhance the user experience.