Equipment manufacturers are riding the strength-training wave with new multi-stations, plate-loaded machines, and functional frames.
Not only are more consumers using health clubs—they’re starting to visit a number of clubs to achieve their goals, according to the IHRSA Health Club Consumer Report.
Investments in the community and the political arena pay dividends, writes IHRSA Assistant Vice President of Government Relations Jeff Perkins.
From geo-targeting to custom audiences, social media, CRM, and other digital tools have enhanced the membership sales process in endless ways.
New-concept upright and recumbent bikes are as exciting as they are essential to the health club experience.
New and developing technology in predictive asset management systems is just the tip of the iceberg for improving your gym—and your capex.
The world of retail has changed dramatically, especially for health clubs. Here’s what’s working today, according to three industry leaders.
The creation of a new data consortium comes from an old axiom: Regulate yourself before someone else regulates you.
By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs.
Treadmills from TRUE, Technogym, and Life Fitness show off dynamic new features and innovative training options that enhance the user experience.