We examine the four types of fitness consumers in McKinsey & Company’s recent report, Sweating for the Fitness Consumer, to provide club operators the opportunity to reassess and strengthen their programming to fit the needs of their members as they evolve.
To succeed in today’s environment, you need to deliver the ultimate member experience. This is the technology you need to make it happen.
On-demand training videos available on cardio units are changing the game in guided workouts. Here’s how to make them work for your facility.
Today’s businesses need to utilize forward-thinking design concepts to maintain a competitive advantage. Here’s what that means for clubs.
Workouts tailored to individual biomechanics and training results present challenges to today’s health clubs. Here’s what to do.
Attracting Millennials and Generation Z are critical to your success. Here’s how taking a stance on sustainability will bond them to your brand.
The next revolution in group training is upon us as new rowing boutiques proliferate along with demand.
With these devices playing a larger role in critical SGT sessions, health club owners are voicing concerns about data reliability. Here’s what you need to know.
Here’s how you can use technology to protect your members from dangerous predators.
At Crunch Fitness, engagement doesn’t stop when a member leaves the club.