Function and form: Those are the two basic elements of successful design. Whether you’re designing a webpage or an automobile, you need to combine pleasing aesthetics with efficient engineering.
Today, that simple equation seems inadequate. Design, in today’s global consumer marketplace, has become something much more than sleek lines and practical applications.
The reason? Design has a major impact on the bottom line. According to Forrester Research, every dollar spent on user experience design brings in $100 in return. Forbes reports that Jeff Bezos invested 100 times more into customer experience design than advertising during the first year of Amazon. It’s fair to say that Bezos’s strategy paid off.
That, ultimately, is why design matters: customer experience. And it’s become more important to health clubs than ever before. A big reason for this is the stimulating environments innovated by boutique clubs. Lighting, music, color schemes, space utilization, high-tech equipment—it all plays a part in creating a health club interior that appeals to today’s consumer.
But in today’s marketplace, you need to embrace the advanced concepts of experience design, especially if you want to maintain an advantage as we move into the next decade.