A Guide to Building a Successful Health Club Brand
Today’s consumer is looking to spend on a brand that reflects their beliefs and values. This e-book will give you the foundation to create a successful branding strategy.
( E-book )
Member Exclusive Content
Richer content, created exclusively for IHRSA members.
Our Member Exclusive Content goes the extra mile to help club operators run their businesses better. IHRSA members can access our full inventory of expert-led webinars, in-depth briefing papers, curated e-books, and long-form articles—all at no extra cost. Just log-in and start learning.
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Built for Success: How to Maximize Your Health Club's Design
Learn how to navigate through the many elements of health club design.
( E-book )
The Definitive Health Club Member Retention Toolkit
Everything you need to know about engaging and retaining members at your club.
( E-book )
A Guide to Fighting a Sales, Service, or Amusement Tax on Health Club Membership
This resource provides insights and tips on how to demonstrate to lawmakers your club’s commitment to fighting for and encouraging healthy lifestyles that would reduce obesity, chronic disease, and healthcare costs.
( E-book )
Group Exercise Training: How to Create a Program That Works for Your Club
Learn how a solid group X program will engage and attract members, empower staff, and drive revenue for your club.
( E-book )
Building an Effective Weight Loss Program in Your Gym
Over two-thirds of U.S. adults are obese. Set your members on the road to weight loss with this resource-packed toolkit.
( E-book )
A Guide to Creating Your Gym's Medical Wellness Program: An IHRSA Member Toolkit
Medical wellness programs present an opportunity for health clubs to reach more people. This resource provides insights and tips to help clubs establish successful collaborations with the medical community.
( E-book )
Move It Monday: IHRSA Member Toolkit
Move It Monday is more than a hashtag. This toolkit has everything you need to be a part of this weekly international campaign to get people of all fitness levels moving.
( E-book )
Making Social Media Work for Your Health Club
Learn how to create a social media strategy that will reach the audience that you want and turn them into brand advocates for your club.
( E-book )
How to Run Effective Corporate Wellness Programs
Gain an understanding of some of the corporate wellness programs health clubs are offering and find out how you can build a successful corporate wellness strategy for your club.
( E-book )