Free weights are perhaps the very oldest known form of exercise equipment. But because research continues to discover formerly unidentified benefits of strength training, new fans and new markets are embracing them.
Health clubs, fitness studios, and vertical market venues such as hotels and multifamily housing units—name any place where workouts are taking place, and there you’ll find free weights.
“Even though our equipment can last far longer than anything else in a club, many operators introduce new products regularly, reinvesting to keep the facility fresh and inviting, and to enhance the member experience,” says Michael Rojas, the president and co-CEO of Iron Grip. “New equipment elicits a ‘Wow!’ response, and also allows suppliers to make functional improvements.
“For instance,” he explains, “we’ve upgraded our handle design, increased corrosion resistance, and refined the logo engraving process.”