'CBI' Goes Behind the Scenes at Top Fitness Industry Companies

With travel limited and trade shows nonexistent over the last year, many club owners and industry suppliers haven’t had the usual face-to-face encounters vital to strong relationships. In order to help fill the gap of these missed connections, we decided to give our readers a closer look at how these companies develop and manufacture their products.

Whether it’s equipment, software, design, virtual programming, or other goods or services, these suppliers have a story to tell.

For a deeper look into these companies and more industry insights, take a look at the March and May 2021 issues of Club Business International.

ABC Fitness Solutions: Comprehensive Club Management Services

ABC is one of the most trusted providers of technology and services for health clubs and fitness professionals. Their club management suite helps clients create a differentiated Total Fitness Experience for their members.

Visit the ABC Fitness Solutions website for more.

BeaverFit: The World’s Largest Provider of Outdoor Fitness Equipment

BeaverFit was established in the United Kingdom in 2010 with a simple, functional fitness rig, custom-built for British SAS paratroopers. In collaboration with the British Army, BeaverFit released the world’s first fully functional containerized gym solution in 2012, rewriting the script for outdoor fitness training and creating an entirely new product category. In 2013, BeaverFit partnered with two former U.S. Navy Riverines to introduce the container gym in the U.S. and established operations in Reno, Nevada, where the BeaverFit USA HQ still resides today.

Visit the BeaverFit website for more information.

HydroMassage: Serving Wellness, Recovery, & Physical Therapy Markets

Founded by Paul Lunter in 1989, HydroMassage produces best-in-class water-massage beds and chairs that offer a unique, innovative massage experience. Members can relax, recover, and rejuvenate with a 10-minute session every day, without the time or inconvenience of traditional hands-on therapy.

For more information, visit the Hydromassage website.

Life Fitness: Decades of Innovation & Growth

The prestige fitness company has expanded their service and product portfolio with an extensive selection of equipment, programming, and technology options, while offering expert consultants to help clubs achieve new revenue and retention goals. Life Fitness operates in 11 countries and is headquartered outside of Chicago, in Rosemont, Illinois.

For more, visit the Life Fitness website.

SportsArt: Green Technology Combined with State-of-the-Art Functionality

SportsArt specializes in creating sustainable exercise equipment, best represented in their ECOPOWR line and its “watts to grid” concept. SportsArt was named the 2020 IHRSA Associate Member of the Year.

Visit the SportsArt website.

Technogym: Connecting the World to Better Health, Wellness, & Fitness

Founded in 1983, Technogym is one of the world’s leading brands in products and digital technologies for fitness, sports, and health for wellness. More than 50 million people train with Technogym in 80,000 facilities and 500,000 private homes worldwide. Technogym has been an official supplier to the last eight Olympic Games, and it’s the brand of choice for champions and celebrities all over the world.

Visit the Technogym website for more.