The IHRSA ebook, How to Maximize Your Gym’s Data Strategy for Sales & Retention, discusses the fact that biometrics are becoming more affordable and easier to utilize in a health club setting. One biometric tool, the body scanner, has been gaining popularity but tends to have some limitations. Body scanners can be complex and often require that certain pre-test conditions be met.
One such example is the electrical bioimpedance body scanner, which uses a mild electrical current to determine body fat and muscle mass. But they often require previously mentioned pre-test conditions that can be inconvenient for the typical health club member. They also don’t break down the type of body fat you have. Some body fat, like brown fat, is metabolically different from other body fat.
A Different Kind of Body Scanner
Recently, MYE Fitness Technologies, one of the industry’s largest suppliers of OEM/ODM design and manufacturing services, introduced the BodyScript Body Analyzer. It’s convenient for clubs and highly accurate in terms of total body assessment. It also helps club members seeking health and/or weight management and satisfies their demand for a hyper-personalized wellness profile.
According to MYE founder Tony Garcia, the decision to launch the BodyScript Body Analyzer was based on industry feedback and demand for a product that could match the accuracy of current gold standard hydrostatic weighing and Dexa scan body composition testing.
“Our research showed a demand for higher accuracy body measurement technology compared to traditional bio-impedance (BIA) systems and the need to be able to retrieve, track, and share the data in a more effective, easier way,” he adds.