The Diabetes Prevention Program (DPP) is a lifestyle change program to prevent prediabetes from progressing to type 2 diabetes. Results from the DPP were first published in 2002, and found that the lifestyle change program resulted in a 58% lower risk of developing diabetes. People in the lifestyle change program who started after age 60 lowered their diabetes risk by 71%.

In the U.S., the fitness industry reaches about 18% of the population. This means there are millions of other people who could benefit from working out at a health club. When you consider that 60% of Americans have at least one chronic disease, the need for more engagement with clubs is obvious. Yet for those who are not athletically inclined, joining a gym can be intimidating.

Offering evidence-based solutions—like a DPP recognized by the CDC—can be a good way to reach new members, build credibility with the medical community, and add a source of non-dues revenue.

This resource outlines three ways your club can offer diabetes prevention services to members and prospective members in the community, and highlights what you need to know about the CDC and Medicare programs.

“Offering a medically oriented program can be a strategy to reach a greater portion of potential members and provide added value to current members. However, clubs that enter the medical space often struggle with establishing the credibility of their programs with health professionals. A program that is recognized by the leading U.S. public health organization—the CDC—will add credibility to your club and programs in the eyes of medical professionals.”