Health clubs around the world are seizing opportunities for new and exciting strategies to regain membership and revenue.
Health clubs are using video to show members how they are cleaning their facilities and to give them a glimpse of what it will be like when they return to the club.
We talked to IHRSA members around the world about the new ideas they put in place to keep their members on board through pandemic-related closures. Here are their success stories.
IHRSA health clubs are coming up with solutions to help enforce social distancing protocols, from equipment screens to custom signage.
To ensure the safety of members and employees during reopening, health clubs are implementing new procedures to monitor for illness, create space for social distancing, clean, and communicate with members.
Ruth Stricker Dayton, founder, owner, and executive director of The Marsh, A Center for Balance and Fitness, and a founding member of IHRSA, passed away on April 14, 2020.
During times of social distancing, fostering relationships with your members is more important than ever. Here’s what to communicate to keep members engaged and informed.
It's time to think about membership dues, suspensions, and cancellations as mandated closures continue.
Above all, highly effective fitness industry leaders are proactive—especially when it comes to their health club's culture.
During his IHRSA 2018 session, Don Murphy of Gold’s Gym Newburgh shared insights gained from his 30 years’ experience, from member onboarding to marketing strategies.