The IHRSA Foundation and ABC Fitness Solutions recently commissioned ClubIntel to conduct a research study examining the motivations and behaviors of fitness consumers. The resulting report, The Next Fitness Consumer, shows post-COVID exercise enthusiasts value the physical and mental health benefits of exercise.
Active consumer motivation for a total fitness experience demands a highly personalized delivery—the fitness industry can no longer provide a one size fits all approach.
“This report gave us timely insight about what the future of fitness holds for the industry,” says Bill Davis, CEO of ABC Fitness Solutions. “As consumers look for more choices to create their fitness journey, they want a variety in equipment, programming, and facilities. Four out of the five most relevant modalities are features in gyms and fitness clubs, making them well-positioned for growth across multiple segments and demographics.”
The demand already shows as fitness clubs using ABC Fitness Solutions in the U.S. experienced 26% more new member joins in Q2 2021, compared to the same quarter in 2019. Year-to-date experience is on track to surpass the overall 2019 trend by nearly 10%.