I’ll keep the introduction short and sweet for this week’s roundup. Throughout the pandemic, actions and thoughts have, understandably, been reactive to the things happening around us. Here’s a glimpse into what the future could look like for the fitness industry and overall well-being, so we can ponder innovative ideas and solutions.
Before we get there, if you’re searching for gym equipment, support this partnership that aims to highlight the importance of strength training and physical activity in treating and preventing breast cancer.
Eleiko Raises the Bar With Funds for Women Impacted by Breast Cancer
Although October is over, Eleiko, an IHRSA Partner, is still showing support for Barbells for Boobs, a non-profit that aims to help improve the lives of women impacted by breast cancer, and taking action. For a limited time, purchase an Eleiko x Barbells for Boobs set to support the importance strength training and physical activity has in the treatment and prevention of breast cancer. Eleiko notes that the color scheme of the barbell sets has a deeper meaning, “As a contrast to the pink, traditionally associated with breast cancer, black represents the darker side of the disease to build awareness about the difficulties and challenges associated with cancer and to honour those we have lost.” For every sale, 25% of the profits will go directly to Barbells for Boobs.