Consumers join a health club to see results, but it’s not just about the physical results you’re thinking. Nowadays, active consumers are more apt to exercise to plainly be active or maintain/improve their mental health and relieve stress. This newfound focus on overall wellness is inflating the wearable technology market.
For the fitness industry, this is a positive culture shift. It’s expected that global end-user spending on wearable devices will equate to $81.5 billion by the end of 2021 and reach more than $90 billion by 2022 year-end.
Consumers crave personalized experiences and are buying into wearable fitness and wellness trackers for that exact reason. The ability to sync health apps and wearable trackers into your equipment—yes, you can do that—creates the ultimate personalized experience for your members. Investing in wearable tech is good for business.
Consumers Want Immediate Rewards that Wearables Produce
When it comes to active consumers, The Next Fitness Consumer Report reveals that the primary driving force for physical activity is the long-term health benefits. The report notes, “The health benefits coupled with specific fitness goals, an opportunity to learn self-discipline and the joy/pleasure that is received from a health/fitness routine all play a significant role with [an] active consumer’s motivation.”
Consumers are taking advantage of fitness and health trackers and wearables to stay on track, meet their wellness goals, keep tabs on performance levels, and more. Advanced wearables can track diet behaviors, sun exposure, body temperature, disease risk, and more. Most wearable technology tracks:
Calories burned, and so on.