While the pace of her days and sheer level of activity have made for a whirlwind month, Liz Clark credits the involved and extensive search process leading up to her appointment with her ability to kick off her efforts even before she was fully on board and avert any unexpected challenges or major hiccups.
The recent Wall Street Journal article, Fitness Industry Recruits Candy Lobbyist to Help Muscle Up, profiled Clark and emphasized her public policy expertise, suggesting how she might leverage that background to benefit the industry.
The first woman to lead IHRSA in its 40-year history, Clark is a seasoned professional who has been successful in the difficult arena of public policy. Her tenure at the National Confectioners Association (NCA)—where she served for 10 years—resulted in the remarkable achievement of having confectionery manufacturing designated as an “essential” business by the federal government during the pandemic.
"I was hired for very deliberate reasons—to double down on advocacy and communication," says Clark. "I'm very pleased with what we have accomplished, already, in the policy space."
Highlights of those accomplishments make for an impressive 30-day resume:
Advocacy and Action on the GYMS Act
The advocacy arm of IHRSA, the National Health & Fitness Alliance (NHFA), came together this week for their first-ever in-person strategic planning session in Washington D.C., where they will continue to build momentum for the Gym Mitigation and Survival (GYMS) Act, H.R. 890/S. 1613. Introduced by Representatives Mike Quigley (D-IL) and Brian Fitzpatrick (R-PA), and Senators Tammy Duckworth (D-IL) and Jerry Moran (R-KS), the bill now has more than 20 Senate co-sponsors and 155 House co-sponsors thanks to a big push in recent weeks.