'Get Outside of Your Box'
Jim Worthington of Newtown Athletic Club in Newtown, PA, has four pieces of advice for anyone new to the industry:
- Make time to 'walk the talk' and work out every day.
- Read industry trade journals voraciously to understand trends.
- Attend IHRSA conferences every year without fail.
- Network with a vengeance with everyone in the industry.
Scott Gillespie of Saco Sport & Fitness in Saco, ME, agrees with Worthington about the importance of gaining a broader perspective.
"Never lose the very special connection you have with the market you choose to serve, but get outside of your box!" Gillespie said. "Get and stay connected to the ever-evolving bigger picture through industry associations and groups—like IHRSA and the ILC."
For Bryan O'Rourke of Integerus Advisors, a consultancy to the health and fitness industry, the key lies with being a "giver" rather than a "taker."
"All great things take time, constant effort, and most importantly, entail us all working together to reach common goals," he said. "Giving to the ILC and being a leader who seeks to do things for others first, builds the foundation for all of us together."
Business and Financial Smarts a Must
As Janine Williams of Leisure Sports in Pleasanton, CA, notes, far too many health clubs aren't built to last. The reason? Operators lack the business and financial acumen to achieve long-term success.
"While you need to have a passion for fitness, you also need a solid understanding as to what ultimately drives profitability," she said. "This includes understanding the potential threats and opportunities within your marketplace and whether these threats and opportunities are internal or external by nature."
Chuck Richards of the Sunset Athletic Club in Portland, OR, believes the health and fitness industry is about to enter a period of rapid growth. With all the changes coming our way, many health club operators will have trouble deciding what to do next.
"Getting perspective is important," Richards said. "Look at the implications. Don't think you necessarily need to go in every direction all of the time. There are so many ways to be successful. There are so many opportunities. Going in too many ways will dilute your best efforts."