BOSTON, MA, & MADRID, SPAIN—April 6, 2021—The sports consultancy Management Around Sports (M.A.S.) and the International Health, Racquet & Sportsclub Association (IHRSA) reached a strategic agreement for Jorge Rosales to be the IHRSA representative in Mexico. The main task will be to meet the needs of operators in Mexico and to work on actions that benefit the development of the industry in the country.

Both organizations have been collaborating together for 21 years in Spain, where they share international knowledge and information, carry out joint studies, and serve suppliers and operators in any service where an international vision or global networking is required.

Among the functions that Jorge Rosales will carry out in the position will be to be the link with IHRSA headquarters, attend to the needs of Mexican operators, carry out market studies that can help them present at the governmental and business level, as well as promote IHRSA in Spanish that will aim to offer information of interest to the entire Mexican community.

For Jorge Rosales, “This new appointment is a professional challenge to go back to my origins as a Mexican and work with the operators there. Mexico is a country in full growth that has been placed among the five main markets in terms of club openings, and we must be by its side in these moments where the industry is suffering a hit due to the long confinement and the little aid that has been immersed.”

“IHRSA recognizes that the economic situation worldwide is very challenging and we are committed to help the Mexican fitness industry during these difficult times by delivering tangible membership benefits,” said Jacqueline Antunes, IHRSA director for Latin America.

Information and interviews with Jorge Rosales available by email, at or +34 685 504 376.


IHRSA, the International Health, Racquet & Sportsclub Association, is a not-for-profit trade association representing the global fitness industry of over 200,000 health and fitness facilities and their suppliers.

IHRSA maintains a leadership role in advancing physical activity, which is critical to peak health and fight the battle against obesity and chronic lifestyle disease. As one of the world's leading authorities on the commercial health club industry, IHRSA’s mission is to grow, promote, and protect the health and fitness industry. IHRSA provides its members with benefits and resources that will help them be more successful. IHRSA and its members are devoted to making the world happier, healthier, and more prosperous through regular exercise and activity promotion. IHRSA is the publisher of Club Business International, the leading monthly magazine for the global fitness industry.

About M.A.S.

Management Around Sports (M.A.S.) is a Spanish consultancy for the fitness, health and wellness industry. With more than 20 years in the Spanish market and strategic alliances of IHRSA, MAS has positioned itself as the professional services company with the greatest projection in the fitness industry.