Industry Partner Advisory Council
The Council advises the association's executive staff and Board of Directors in support of the association’s mission “to grow, promote, and protect the health and fitness industry, and help ensure the success of its members.”
Dan Wille
Life Fitness
Global VP of Marketing, Product & Strategy, Life Fitness
Dan Wille is the Vice President of Global Marketing & Product Development at Life Fitness, the global leader in commercial fitness equipment. Wille has extensive knowledge of the health and fitness industry and over 25 years of experience at Life Fitness, having first joined the company in 1994. During his tenure, he has held various roles of increasing responsibility across product development, marketing, and sales.