Industry Partner Advisory Council

The Council advises the association's executive staff and Board of Directors in support of the association’s mission “to grow, promote, and protect the health and fitness industry, and help ensure the success of its members.”

photo of Mark Zabel

Mark Zabel

Matrix Fitness

Mark Zabel has over 35 years of experience in the fitness equipment industry and currently serves as President and Global Chief Marketing Officer of Johnson Health Tech’s U.S. Commercial Division. Johnson Health Tech, parent company of Matrix Fitness, designs, develops, and manufactures one of the industry’s most comprehensive portfolio of products, including cardio, strength, group-training, and technology solutions.

In his role as President of the U.S. Commercial Division, Mark has full profit and loss management responsibility for the entire U.S. market. He also oversees all aspects of global product management and brand development for its worldwide subsidiaries.

Under Mark’s leadership, Matrix Fitness has elevated its position through differentiation and by providing more than just the world’s finest fitness equipment. Matrix Fitness invests in lasting relationships with fitness facilities worldwide and creating greater customer value for owners, trainers, and members

He earned his MBA from the University of St. Thomas College of Business in Minneapolis and his bachelor's degree from the University of Wisconsin-La Crosse.