Industry Partner Advisory Council

The Council advises IHRSA’s executive staff and Board of Directors in support of the association’s mission “to grow, promote, and protect the health and fitness industry, and help ensure the success of its members.”

photo of Dan Wille

Dan Wille

Life Fitness

Global VP of Marketing, Product & Strategy, Life Fitness

Dan Wille is the Vice President of Global Marketing & Product Development at Life Fitness, the global leader in commercial fitness equipment. Wille has extensive knowledge of the health and fitness industry and over 25 years of experience at Life Fitness, having first joined the company in 1994. During his tenure, he has held various roles of increasing responsibility across product development, marketing, and sales.