The health and fitness industry is amidst a revolutionary time in history. Things will never be as they were exactly, but that leaves plenty of room to improve services, facilities, member relations, and more. This week’s roundup dials in on what brands are doing now to keep gym-goers safe, increase consumer confidence, and keep the fitness industry in demand.
Gold’s Gym Flaunts New Sustainable Facility Concept in Berlin
Over the past nine months, RSG Group GmbH, owner of Gold’s Gym, researched and designed a sustainable 55,000-square-foot flagship facility to portray the “perfect gym.” The Berlin, Germany, facility is the world’s first commercial gym with a LEED Platinum certification. As reported in Club Industry, the campus features a VIP performance center, the Gold’s Gym Academy—a training and education institute—and equipment supplied by Gym80. During the facility’s conception, RSG Group made it a point to honor Gold’s Gym’s iconic legacy and produce a gym that adheres to a post-COVID world. “Our Berlin flagship represents the contemporary redefinition of the brand and product concept to the highest degree of perfection, and it sets the stage for a whole new ‘golden era’ for Gold’s Gym,” said Rainer Schaller, founder and CEO of RSG Group.