Almost one in two Americans struggle with obesity. The health and fitness industry is in a solid position to assist in reversing negative outcomes and alter the way the population views physical activity. We’re about to witness the industry’s first weight loss injection program, while another industry pioneer blends interactive gaming with physical activity in the hopes of boosting exercise levels.
In addition, youth enrichment programs are experiencing a significant increase in demand, and a major media outlet is expanding its coverage of wellness. These facts are promising to help the next generation navigate health and wellness.
First things first, read up on IHRSA’s second Capitol Hill Fly-In this year, held in conjunction with The Fitness Technology Summit.
IHRSA Pushes for PHIT Act at Second Fly-In This Year
Seventy health and fitness industry leaders traveled to Washington, D.C., last week for the second IHRSA Fly-In this year. The event was held in partnership with The Fitness Technology Summit. Attendees participated in 60 meetings with legislators who have yet to support the PHIT (Personal Health Investment Today) Act. “We rarely hear people who disagree with the fact that physical activity should be accessible by all, and allowing Americans to use their hard-earned dollars towards preventative health measures through physical activity is something that continues to get support,” IHRSA Vice President of Government Affairs Mike Goscinski told Athletech News. “It’s just a matter of finding the right way to get it across the finish line.”