Betting against the health and fitness industry’s survival doesn’t seem to be the right move—consumers still want and need access to exercise facilities. The industry is full of relentless, hardworking, and caring people. Even the dreadful impact of the coronavirus hasn’t stopped these health club operators from succeeding—in some cases, expanding their business—and lifting up their community.
Health Club Sells More Memberships Than Ever Before Amid Pandemic
As reported by WLNS, from September to December 2020, Powerhouse Gym in Lansing, MI, sold more gym memberships than ever before. The amount of gym membership sales has surprised the staff, says gym manager Steve Zavori. “We’ve had a lot of people come in, and I think it’s going to be a really good January for us as well....People want to be proactive and come in and be as healthy as they can,” he said.