The fitness industry is earning some good media attention for all the right reasons. More consumers are returning to the gym to build their overall health and wellness or getting started on an exercise routine with activities they enjoy. Plus, investors are betting that the fitness industry is bound for a comeback.
36% of Consumers Exercise More Regularly Now Than Before the Pandemic
“For many, the pandemic has elevated the importance of gyms because they can assist with mental health, give exercisers time for themselves, stick to a routine and socialize with fellow gym-goers,” said Rebecca Watters, associate director, household & health at Mintel. In a press release, Mintel revealed eye-opening findings about how consumers view gyms. According to Mintel, 29% of regular exercisers enjoy the community aspect of fitness facilities. Furthermore, about four in five Americans say that the main reason they exercise is to maintain mental and emotional well-being. Watters added that more than half of Americans said the pandemic convinced them to take care of their mental health with 36% of consumers exercising more regularly now than before the pandemic.