France’s l’Orange Bleue Surpasses the 400 Mark
l’Orange Bleue, based in Rennes, France, which was founded some 20 years ago by CEO Thierry Marquer, is now, with more than 400 clubs, one of the country’s leading operators.
The company, which had just six locations in 2005, embarked the following year on a dual franchising/ownership strategy, positioning itself at the threshold between the low- and medium-priced segments.
Right now, the 2018 European Health & Fitness Market Report, published by EuropeActive and Deloitte, ranks l’Orange Bleue 14th in terms of membership, with an estimated 375,000 members.
The brand has three training concepts. One of its newest is “Mon Coach Wellness,” which is designed to address the health and well-being of those 50 and older, and involves consultations with dietitians and osteopaths. In addition, last year marked the start of the chain’s European expansion, with two clubs opening in Barcelona, Spain.
And the future?
“l’Orange Bleue plans to increase the number of clubs in France to 700, to 100 in Italy, and to 100 in Spain, with 30% club-owned and 70% franchised,” responds Marquer.