Blink Fitness Social Media Campaign Celebrates Members with Disabilities

    The video series features Blink members and staff with disabilities discussing how they push themselves to be stronger and happier through exercise.

    Industry News Blink Fitness

    Blink Fitness’ new social media campaign, “All Bodies Are Able Bodies,” aims to celebrate real members with disabilities, according to a release. The effort includes a series of videos in which Blink members and staff share what having a disability means to them, how it has positively impacted their lives, and how they push themselves to be stronger and happier through exercise.

    "At Blink, we are always inspired by our members who have played an important role in helping us build the open and welcoming environment that we have,” said Blink Fitness President Todd Magazine. “We are proud to nurture these relationships and continue to work toward making Blink the best we can be for every body.”

    The 70-club chain, which has long championed positive body image through its "Every Body Happy" platform, recently earned the Title III ADA Sapolin Accommodation Award from Mayor de Blasio and the Mayor's Office for People with Disabilities for being Americans with Disabilities Act (ADA) compliant.

    "Blink Fitness has shown a true commitment to embracing and advancing New Yorkers with disabilities," said Commissioner of the Mayor's Office for People with Disabilities Victor Calise. "Everybody deserves a space where they can safely and independently exercise. Blink is that space and we're honored to present this award to them."

    The award inspired the “All Bodies Are Able Bodies” campaign as a way to showcase members who are defying the odds and maintaining physical fitness while living with disabilities.

    "This award from the Mayor's office is not only an honor for us, but it also gives us an opportunity to say 'thank you' and shine the spotlight back on our incredible members," Magazine said.

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    Marianne Aiello

    Marianne Aiello previously served as IHRSA's Senior Digital Content Manager—a position focused on crafting and monitoring IHRSA’s digital strategy and covering IHRSA events.