For many clubs, the cardio floor is the first thing you see when you walk into a club. When it’s thriving, it creates a high-energy atmosphere that can make the club come alive. A sparsely populated cardio floor, however, has the opposite effect.
While cardio equipment remains an essential part of the club experience, use of these machines has declined over the years. According to the 2019 IHRSA Health Club Consumer Report, “Stair-climbing machines, elliptical machines and stationary cycles (upright and recumbent) have seen the greatest drop in usage over the past three years.”
Group training, on the other hand, has continued to grow. So has personal training. Guided instruction, whether large or small group training (SGT) continues to attract consumers.
Also on the rise is a preference for guided instruction via virtual training systems. Digital content has grown in popularity because it satisfies a desire for more instructor-led classes, personalization, and engagement within health clubs.