With so many changes happening so quickly, it really does pay to have a team in place who understands the shifting priorities of consumers and the marketing strategies that work in the short- and long-term.
Since its founding in 2007, Club Automation has helped health clubs increase revenue, reduce costs, and engage members with their software and digital expertise. Club Automation doesn’t just provide a state-of-the-art CRM platform, they closely guide you in learning how to deliver superior and comprehensive digital marketing services.
“Our business objective is to be a one-stop shop for club owners,” says Tim Coe, website development manager for Club Automation. “We want to provide a suite of products and services that cover all their needs for every part of the member journey.”
Coe says the key is to make sure all products are integrated with one another to achieve a seamless experience for the club and its members. This is crucial in helping clubs keep track of leads, SEO impressions, social media messaging, and other important aspects of digital marketing. Club Automation will help you master:
- Website design and hosting;
- Paid advertising through Facebook and Google;
- Blog writing, content creation, social media management, reputation management;
- And the analytics and reporting required to drive and measure success.
Your digital marketing is on the job 24/7, and no club owner and his staff can keep on top of all of it. You need a partner who can manage it, while keeping your budget in mind.
“Digital marketing is constantly changing and you want a company or person that is dedicated to staying ahead of those changes,” says Coe. “When managed effectively, it gives clubs laser-focused control over where and how they spend their money. Combine this laser focus with the analytics and data tracking, and this type of marketing can be very efficient.”
To learn more about Club Automation’s software products and digital marketing services, visit their website or email them for more information.