NEW ORLEANS, LA—April 21, 2022—Vedere Ventures (“VEDERE”), a global mid-market investment banking and private equity firm providing investment, merger, acquisition, divestiture, and corporate financial services, announced today that its client Wexer Holdings, LLC (“Wexer”), the leading global health and fitness content and technology provider for gyms, health clubs, and wellness partners, has successfully sold its business to Core Health and Fitness. Terms of the transaction were not disclosed.

VEDERE Founder and CEO Bryan O’Rourke has now represented firms in 18 transactions on both the buy and sell-side in the past six years. The Wexer transaction is O’Rourke’s third technology deal in the past six months. The New Orleans native has overseen $1 billion dollars in transactions during his career across food and beverage, technology, fitness, medical, franchising, and manufacturing, among other industries.

Wexer CEO Paul Bowman said, “Bryan O’Rourke was instrumental in guiding our organization through this transaction. He has been our trusted advisor and a personal mentor; I highly recommend working with him. We are very excited about this transaction and are grateful to Wexer’s customers, employees, partners, and the team at Core Health and Fitness.”

“Having known Wexer’s CEO Paul Bowman, its Founder Rasmus Ingerslev, and members of the Wexer team for many years, makes this achievement special. The leadership at Core Health and Fitness and Gainline capital worked very hard with us to make this transaction a reality. I am expecting a bright future ahead for Wexer and Core,” said O’Rourke.

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About Vedere Ventures

Vedere Ventures advises and invests in the companies of tomorrow built on the timeless fundamentals of today. Founded in 2016 by Bryan O’Rourke and his partners, the firm has served as the financial advisor to 18 mid-market companies on both the buy and sell-side since its inception. During his career, O’Rourke, a New Orleans native, has served as an adviser on transactions worth in excess of $1 billion across a range of industries. VEDERE also has invested in portfolio companies like VertiMax, Motosumo, ECOFIT Networks, Moon Mission Media, and Fitness24Seven Thailand, among others.

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About Bryan K. O’Rourke

Bryan K. O’Rourke is an executive, investor, board director, author, and keynote speaker. His career spans over 35 years during which time he has successfully been part of the growth of numerous global brands in a variety of roles. Many consider him to be one of the leading global experts on technology, consumer trends, and M&A in the global health and fitness space. He has contributed to six books and has been quoted in leading business periodicals about technology and consumer trends. O’Rourke, his associates, and partners are involved in 14 operating companies. He serves on the board of directors of IHRSA, the trade association for the global fitness industry, as well as serving as CEO of the Fitness Industry Technology Council.

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