ALPHARETTA, GA—December 18, 2018—Muscle Up Marketing, a full-service marketing firm specializing in serving the health and fitness industry, announced their partnership with ABC Financial, the leading software and payment processing provider to the health and fitness industry. Muscle Up Marketing becomes ABC Financial’s first platinum marketing partner.

“We couldn’t be more excited about partnering with such a great organization like ABC Financial,” said Jon Butts, Founder and President of Muscle Up Marketing. “This amazing partnership, alongside a new data warehouse we recently completed, will undoubtedly unlock tremendous value for our clients and bring fitness marketing into a new age.”

ABC’s gym software and payment processing services have helped over 7,000 health club owners and fitness club management teams for over 30 years.

“The addition of Muscle Up Marketing to our Vendor Partner Program is a significant benefit to our clients,” says Kelly Card, SVP of Partner Relations for ABC Financial. “They have a tremendous understanding of how to take fitness marketing campaigns to an elevated level, maximizing our client's marketing dollars. Their robust offering and data-driven solutions, combined with a robust product pipeline, should help them continue to deliver superior results for many years to come.”

Muscle Up Marketing’s strong emphasis on data and analytics ensures the highest possible response rates on both digital and print campaigns. Not only is extensive research done on the member base and competition for all clients before a campaign launches, but past learnings and best practices are also applied from the 18,000+ fitness campaigns they have completed over the years. Muscle Up Marketing’s combination of service, meaningful data insights, vast industry experience, and robust digital and print offerings make creating effective marketing campaigns easier than ever.

About Muscle Up Marketing

Muscle Up Marketing specializes in developing and executing innovative omnichannel marketing campaigns for the fitness industry. Their emphasis on providing best-in-industry service and creating a hassle-free marketing experience has helped them grow their client roster to over 1,500 clubs and be named as one of the Fastest Growing Companies in America four consecutive years (Inc. 5000, 2015-2018). For more information, visit the Muscle Up Marketing website or call 888-236-1190.

About ABC Financial

ABC Financial is the nation’s leading software and payment processing provider for health and fitness clubs. Its comprehensive offerings include payment processing solutions and advanced health club management tools, such as DataTrak, that allow gym owners and managers to track and manage memberships and member and employee schedules, drive member engagement, and automate payment processing functions. Founded in 1981 by Jim Bottin, ABC Financial’s cutting edge technology and top quality customer service are utilized by more than 7,000 health clubs across the United States, Canada, Mexico, and Puerto Rico. The company's software has won numerous design and feature awards, such as Club Industry's Best of the Best and IHRSA's Vendor of the Year. In January 2018, ABC Financial was acquired by an affiliate of Thoma Bravo, LLC, a private equity firm based in San Francisco, CA, and Chicago, IL.

Media Contact

Jon Butts

Phone: 888-236-1190