MADISON, WI—July 8, 2019 – MadMen3, LLC announced on July 1 it has completed the acquisition of RB Publishing, Inc.’s media titles, including PARCEL, Mailing Systems Technology, DOCUMENT Strategy and Personal Fitness Professional (PFP). The new owners; Chad Griepentrog, Ken Waddell and Josh Vogt, have over 59 years of combined experience in the b-to-b media market.
“I’m honored to have the opportunity to acquire the titles and assets of RB Publishing, Inc.,” said Co- owner and President, Chad Griepentrog. “I’m also excited to grow our current titles and hopefully continue to expand the offerings of MadMen3, LLC. We have a tremendous staff with years and years of experience in the industries we serve.”
“The purchase of the RB Publishing, Inc. titles and assets has been a long-time goal of mine,” said Co- owner and Publisher, Josh Vogt. “We are eager and motivated to grow the current titles and expand into other media and publishing ventures with MadMen3, LLC. Our focus will always be to provide high-level education for our readers in each trade media and continue to exceed our partners’ needs for their continued success.”
“This is an amazing opportunity for our team to take a great idea to the next level,” said Ken Waddell, Co-owner and Vice President Sales & Marketing. “There have been so many changes in b-to-b media over the 21 years since I first started in the industry. MadMen3 is focused on new ideas and finding the best way to connect with, educate and bring solutions to the key executives and decision makers in businesses around the world.”
About MadMen3, LLC
MadMen3, LLC is the premiere Multi-Media Marketing Solutions company for B2B, Consumer and Customized Customer Communications. Media products include Mailing Systems Technology, PARCEL, Personal Fitness Professional (PFP), MedFit Professional and DOCUMENT Strategy as well as several custom publications.
About PARCEL Media
Now in its 26th year, PARCEL Media continues to deliver the information decision makers need to help their business ship more parcels, more frequently, more efficiently, and more cost-effectively across the country and internationally.
About Mailing Systems Technology
For over 30 years, Mailing Systems Technology media assists decision makers at both in-plant print/mail operations and print service providers with ideas, strategies and solutions to improve the quality, production, workflow, and delivery of mail.
About DOCUMENT Strategy
DOCUMENT Strategy media has evolved over its 25 years into the media dedicated to educating professionals, working across wide-ranging industry segments, on how to deliver, manage and improve customer communications, customer engagement, information management and digitally transform processes to support superior customer experiences.
About Personal Fitness Professional
Started in 1999, Personal Fitness Professional (PFP) continues to be the leading professional media company with a mission to help fitness professionals prosper. Success-driven personal trainers, group instructors, managers, and studio and club owners continue to rely on PFP's seasonal print magazine, robust website, and interactive content to stay informed on industry developments and trends, cutting- edge products, relevant education resources, and business-focused ideas to build a successful fitness career and business.