LIVERPOOL, UK—March 14, 2019—Keepme has announced the appointment of Jon Nasta as its new Consulting Partner. Nasta joined Keepme in February. Known for his expertise in member engagement and retention, Nasta brings with him a wealth of experience in the health and fitness industry, as a Consultant in this expert track.
“The Keepme product captured my full attention from the minute I first heard about the concept. The service delivers on every aspect of member communication, engagement, and retention that I have worked towards over the last fifteen years.”
Nasta comes to Keepme with 15 years of experience in the retention management field. Most recently, Nasta worked as Director of E-Commerce & Marketing for UK gym chain, Xercise4Less, where he helped to drive the gym’s ambitious expansion programme around the region. Previous positions have seen him as COO of Retention Management LLC, and Sales Director for Matrix Fitness.
Nasta combines his expertise in consulting with many other relevant skills, such as public speaking at core fitness industry events (The 2018 IHRSA European Congress & The Scottish Leisure Network Group), implementing effective loyalty/rewards schemes and improving communications & engagement with health club members. Nasta’s knowledge and commitment to retain members within an industry that faces challenges to achieve a consistent retention strategy, is inspiring. His passion, experience and work ethic will be an asset for Keepme, and we are thrilled to have him on board.
Keepme is an AI-powered membership retention tool that identifies with pinpoint accuracy your at-risk members. It helps you identify where within your business there are retention optimisation opportunities and then through its comprehensive, integrated, engagement tools, it gives you the opportunity to change the outcome.
For further information, please visit the Keepme website.