LOS ANGELES, CA—July 15, 2019—World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, has hired fitness industry veteran Jackie Mendes as the Director of Franchise Sales for North America. Jackie’s hiring is the latest investment World Gym has made to strengthen its franchise efforts in North America.
“Thanks to the success of our corporate gyms in Southern California and Texas, we’ve been able to completely reinvent our franchising program to offer both studio and full-service gym franchise options while providing more support, tools for success and resources to our franchisees than ever before,” said Guy Cammilleri, CEO of World Gym. “Now that we have the best product in the industry to offer, we are able to work with Jackie, one of the best people in the industry, to help us recruit more franchisees to our global family.”
Jackie added, “World Gym is an iconic brand with a heritage that is unrivaled in our industry. I’m proud to contribute to that legacy by helping to expand our gyms across the United States and Canada.”
Prior to joining World Gym International, Jackie was Director at RealRyder International, overseeing all its North American sales as well as marketing, public relations, and education strategies. She has 18 years of experience in the fitness industry launching a variety of fitness and health-related products including fitness videos, DRTV programs, nutritional supplements, commercial fitness equipment and instructor education programs. Jackie holds a B.A. degree in Public Relations from California State University, Fullerton. She also holds a variety of nationally recognized fitness certifications and recently, competed in her first bikini/bodybuilding event.
Over the past few years, World Gym has continued to grow, adding 33 gyms in 6 countries in 2018 alone. World Gym International credits its growth to the strength of the modernized World Gym brand and the expansion of World Gym Athletics, a small group training program available at World Gyms around the globe. World Gym Athletics is now also available for to be franchised as a stand-alone studio, with the first corporate owned studio scheduled to open later this year.
The first franchised World Gym Athletics Training Center opened last year in Chilliwack, British Columbia in Canada.
World Gym International will continue to expand its US operations team over the next few months to service its corporate and franchised gyms. For more information, visit the World Gym website.
DOG AND A DUCK
For more information on franchising a full-service World Gym or a studio-style World Gym Athletics Training Center, please visit the website.
About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations in 22 countries and territories, including Australia, Brazil, Canada, Cayman Islands, China, Costa Rica, Egypt, El Salvador, Germany, Guatemala, Hong Kong, India, Lebanon, Macao, Mexico, Pakistan, Russia, Saudi Arabia, South Korea, Taiwan, the UK, and the United States. To learn more about World Gym and franchise opportunities with this storied brand, please visit the World Gym website.