In order to succeed in today's highly competitive and increasingly commoditized commercial environment, health clubs have to be able to “fascinate” their prospects and members, contends consultant and best-selling author Sally Hogshead. She’ll explain how they can do so this month during IHRSA 2014. Her presentation is sponsored by SPRI.
At both the state and the federal level, IHRSA promotes positive health promotion legislation that provides tax-credits and incentives for healthy lifestyles.
IHRSA Chairperson Brent Darden suggests that health clubs constitute a "One World Alliance"