IHRSA regularly studies health club consumer behavior to help club and gym operators better understand why people join clubs and what motivates them to stay. This groundbreaking research examines the psychographics of club members, member demographics, and the attitudes and perceptions non-members have of commercial gyms and health clubs. IHRSA Fitness Industry research will help you understand your customer and your prospect better.
Now Available: IHRSA Industry Data Survey
How does your club company's performance compare againt your peers? To find out, complete The 2016 IHRSA Industry Data Survey.
Aggregated results from IHRSA's Industry Data Survey is used to compile IHRSA Profiles of Success, the industry standard for measuring club performance.
Performance metrics compiled and analyzed in Profiles of Success include:
- Club operating benchmarks
- Membership growth & traffic
- Payroll & staffing
- Facility reinvestment
- Income statement data
- Balance sheet ratios
Participants will receive a free PDF of IHRSA Profiles of Success (2017 edition).
The deadline for participating is Friday, April 28.
Log on to the IHRSA Research Portal to participate.
Looking for last year's report? You can find IHRSA Profiles of Success (2016 edition) at ihrsa.org/profiles.
IHRSA Member Retention Report available free to IHRSA members!
The IHRSA Member Retention Report is a report series designed to help club operators improve efforts around membership retention. Conducted in partnership with The Retention People, the IHRSA Member Retention Report (Volume 3, Issue 3) examines the impact of various types of interaction on member retention.
To access previous installments of the Member Retention Report, visit ihrsa.org/retention.
IHRSA Partners with STR: IHRSA Members Be Part of a New Benchmarking Platform
Continuing IHRSA’s tradition of tracking club performance, IHRSA has partnered with STR to gather and analyze data and information about the health club sector in the U.S. STR has an established track record as a leading provider of information services and competitive benchmarking products, having served as the primary resource for data on the hotel industry for nearly thirty years.
Contact firstname.lastname@example.org to participate in this exciting effort.
IHRSA regularly conducts industry research on U.S. and international markets. IHRSA's annual reports provide a comprehensive, country-specific overview of the fitness club industry in Europe and Asia-Pacific as well as a detailed view of the overall global market. IHRSA also tracks U.S. industry data on trends such club programs, facilities, and membership.
- The Asia-Pacific Health Club Report (published in 2015)
- The 2016 IHRSA Global Report: The State of the Health Club Industry
- The European Health Club Report (last published in 2013)
- The IHRSA Canadian Health Club Report (published in 2013)
- The IHRSA Latin American Report (published in 2012)
- Club Facilities
- Membership Growth and Attrition
- Club Programs
- The Scope of the U.S. Health Club Industry
- U.S. Health Club Membership by Sector
Looking for resources to help you evaluate your club’s performance and business structure? IHRSA’s financial and operations research provides an in depth view of club revenue benchmarks, employee compensation, profit centers, and related statistics. Let us guide you as you determine how well your club is performing in comparison to industry norms.
IHRSA Research Portal
Partnering with Industry Insights, the IHRSA Research Portal provides the club operator with authoritative data and benchmarks to compare their company's operational metrics against.
The IHRSA Research Portal is home to club operations studies such as IHRSA's annual Industry Data Survey (IDS), IHRSA Global Report survey, and IHRSA's Employee Compensation and Benefits survey. IHRSA member clubs that complete each survey on the research portal receive the corresponding report for free!
Log on to The IHRSA Research Portal to participate in IHRSA research and receive email notifications when surveys are open.
- IHRSA Profiles of Success
- IHRSA Health Club Employee Compensation and Benefits Report
- IHRSA One Million Strong: An In-Depth Study of Member Retention in North America (by Dr. Paul Bedford)
- The Future is Bright: U.S. Health Club Employment Outlook
IHRSA Financial Management Tool
In the club business, knowing your numbers is critical to success. IHRSA's computer-based Financial Management Tool is a planning and financial management tool that will give you a professional edge and change the way you do business! Learn more.
IHRSA tracks and analyzes consumer trends to help operators better understand current and potential members. IHRSA’s consumer research covers up to date findings on demographic data, membership attendance & attrition, consumer participation & activity, and other related trends.
- Health Club Consumer Report
- IHRSA Seasonal Health Club Consumer Report
- IHRSA Trend Report
- IHRSA Trend Report Archive (member-only)