IHRSA Research

IHRSA regularly sponsors studies to better understand why people join clubs and what motivates them to stay. This groundbreaking research examines the psychographics of club membership, member demographics, and the attitudes and perceptions non-members have of commercial health and sports clubs. Let IHRSA help you understand your customer and your prospect better. 

 

Research Updates 

Complete the 2013 Industry Data Survey and receive a free report!

If are the operator of a successful club company, your participation is valuable! IHRSA's annual Industry Data Survey (IDS) gathers important club data, which is aggregated to compile IHRSA Profiles of Success. 

IHRSA club benchmarks are used by club operators, analysts, and investors worldwide as the standards to measure club performance. 

As a thank you for participating, you will receive a free PDF of the Profiles of Success publication. 

Participation identity and information will be held confidential. Only aggregated results will be reported.

To participate, log on to the IHRSA Research Portal. (If you haven't signed up on the research portal yet, creating an account is free and will only take a few minutes.)

Deadline: May 17

  

IHRSA Member Retention Report now available free to IHRSA members!

 

Why is measuring membership retention so important? Are you using email to its full potential?

The new IHRSA Member Retention Report is a quarterly report designed to help club operators improve efforts around membership retention. 

Conducted in partnership with The Retention People, the first installment explores ways to measure and understand membership retention. The second edition examines examines the impact of e-mail on increasing usage and reducing cancellation rate.

Download the PDFs. (Member login is required.)

The IHRSA Member Retention Report is also available for purchase to non-members at the IHRSA Store.

 

IHRSA Trend Report: Volume 2, Issue 4 now available to IHRSA members!

Why do consumers join, stay, and leave their health clubs? With the IHRSA Trend Report, you can learn more about consumer attitudes towards health club members and gain insight into opportunities for your club. The third quarter 2012 installment provides analysis of three-year membership trends as well as club opportunities.

Download the PDF. (Member login is required.)

The IHRSA Trend Report is also available for purchase to non-members at the IHRSA Store.

Members, click her to download archived IHRSA Trend Reports. 

 

Industry Research

IHRSA regularly conducts industry research on U.S. and international markets. IHRSA's annual reports provide a comprehensive, country-specific overview of the fitness club industry in Europe and Asia-Pacific as well as a detailed view of the overall global market. IHRSA also tracks U.S. industry data on trends such club programs, facilities, and membership.

Research Reports

Industry Statistics

  • Club Facilities
  • Membership Growth and Attrition
  • Club Programs
  • The Scope of the U.S. Health Club Industry
  • U.S. Health Club Membership by Sector
  • Trends in Health Clubs

New Research

  • CBI's Eye on the Economy

Financial & Operations Research

Looking for resources to help you evaluate your club’s performance and business structure? IHRSA’s financial and operations research provides an in depth view of club revenue benchmarks, employee compensation, profit centers, and related statistics. Let us guide you as you determine how well your club is performing in comparison to industry norms.

Up-to-date health club data and benchmarks right at your fingertips

Partnering with Industry Insights, the IHRSA Research Portal provides the club operator with authoritative data and benchmarks to compare their company's operational metrics against. The IHRSA Research Portal is home to club operations studies such as the annual industry data survey, monthly trends survey, quarterly index survey, and employee compensation and benefits survey.

Log on to The IHRSA Research Portal here.

Research Reports

  • Monthly Trend Reports
  • Quarterly Index Reports
  • IHRSA Profiles of Success
  • Employee Compensation and Benefits Report

Industry Statistics

  • Payroll Management & Compensation
  • Club Operating Benchmarks
  • Programming and Profit Centers

Consumer Research

IHRSA tracks and analyzes consumer trends to help operators better understand current and potential members. IHRSA’s consumer research covers up to date findings on demographic data, membership attendance & attrition, consumer participation & activity, and other related trends.

Research Reports

Industry Statistics

  • Health Club Member Attendance
  • European Fitness Activity Participation
  • Health Club Membership by Club Type
  • U.S. Club Membership by Gender
  • European Club Membership by Gender
  • Membership Growth and Attrition
  • U.S. Club Membership by Annual Household Income
  • U.S. Health Club Membership by Age
  • European Health Club Membership by Age
  • European Health Club Membership by Level of Education