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Fitness First Asia has announced the launch of a brand new digital membership, available to both members and non-members, in a bid to broaden the reach of the Fitness First brand and inspire people to stay active wherever they are.

The digital membership is delivered through the CustomFit app, Fitness First’s version of the award-winning Wexer Mobile app. This app will also now allow Fitness First to live-stream group fitness classes – from its clubs, direct to users wherever they are, and provide a library of hundreds of on-demand virtual classes.

The app – Wexer Mobile – was created as a white label mobile solution for operators to extend their reach beyond the four walls of the gym. Additional modules in the app include a workout builder, class bookings, challenges, results-focused programmes and a tool for PTs to prescribe bespoke workout plans for their clients.

Simon Flint, CEO of Evolution Wellness – the parent company for both Fitness First Asia and Celebrity Fitness following a recent merger – says: “Fitness First understands that in today’s busy life there may be occasions where members won’t always be able to make it to the gym, so we want to provide tools and content which will allow them to stay on track with their fitness regimen. We’re keen to continue to help keep people inspired wherever they may be – at home, at work, or while travelling – through fitness-rich experiences.

“This is why we have chosen to partner with Wexer in this unique way.”

Wexer CEO Paul Bowman adds: “Our key objective is to help clubs stay relevant in a world where consumers are increasingly looking online for fitness inspiration and content.

“Wexer Mobile is a digital extension of the club’s offering. It allows the operator to maintain its relationship with members 24/7, while also expanding the reach of the business by engaging a new cohort of non-gym-goers.”

About Wexer

Through a range of digital products and services Wexer helps club groups connect with members both inside and outside the four walls of the gym. The original product, Wexer Virtual, features world-class exercise content and allows 24h usage of group exercise and cycling studios. The gym floor product, Wexer Trainer, helps clubs activate their functional space. Wexer also offer Wexer Mobile, an app, which allows streaming of both live and pre-recorded classes as well as ‘on-the-fly’ exercise programming which can be used whenever, wherever. 

About Evolution Wellness 

Evolution Wellness brings together two leading fitness brands – Celebrity Fitness and Fitness First – under one roof to create one of the largest fitness club networks in Asia. It combines the expertise of one of the most established brands, Fitness First, with one of the fastest-growing brands in the health and fitness industry, Celebrity Fitness. The combined entity will wholly-own, manage, and operate all 153 fitness clubs across Asia.

About Fitness First Asia

Fitness First is one of the largest fitness brands in the world and the largest in Southeast Asia. In Asia alone, there are more than 90 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, and Thailand. With over 222,000 members generating close to 15 million visits per year, Fitness First carries unparalleled brand equity across the region. With an unrivalled club network in the region, a unique range of proprietary group fitness classes / experiences, class-leading fitness app CustomFit, and a reputation for great customer service, Fitness  First  is  well  placed  to  build  on  its leadership position in the fast-growing Asian fitness market.


SoulBody launches newest program, SoulBody Power, in addition to their pre-choreographed programs SoulBody Barre and SoulBody Barre “Unhitched”

SoulBody Power, available for purchase and subscription to their current certified instructors brings clubs and studios a 30 minute HIIT class blended with the body sculpting benefits of BARRE with NO props.

Baltimore, MD – August 8, 2017 – SoulBody LLC a company that prides themselves on offering that “Boutique BARRE” experience to larger clubs and studios has created a third program called SoulBody Power to stay on trend, offering a 30 minute class that blends high intensity interval training (HIIT) with segments of barre exercises. A true “one and done” class!

Ann Marie Barbour, co-founder and co-creator of SoulBody adds, “members love the 30 minute format, they only have to grab a mat and bring their A-game ready to burn calories, shape their body and see results!”

Their first two programs SoulBody Barre using the ballet barre and SoulBody Barre “Unhitched” using a weighted bar has seen tremendous success in larger clubs such as Gold’s Gyms, Under Armour Performance Centers, YMCAs, Merritt Clubs and many others. Now with their third program, filling the HIIT niche, they are poised to offer that same cutting edge flow, creative moves, and consistency that only the pre-choreographed format can offer. Clubs offering the SoulBody programs set to motivating music are experiencing increased class sizes with the addition of SoulBody Power rounding out their SoulBody offerings.

Nicole Doenges, a SoulBody Master Training at Under Armour Performance Center boasts, “I’ve been teaching SoulBody Power for a year to my SoulBody Barre clients. They have seen results in their core, strength, endurance, flexibility and an overall beautiful tone in their body. They love the 30 minute commitment of “Power” that hits every muscle group and gives you that full-body workout. SoulBody Power combined with SoulBody barre brings on the burn, the shake and the non-surgical booty lift!”

Future Offerings

As SoulBody LLC continues to expand its sales force and master trainer team, allowing expansion of their SoulBody programming worldwide. They will continue to sift through the trends, gain insight and feedback from their SQUAD, members and club operators to create necessary pre-choreographed programming that will allow them to persist in their mission to “inspire through movement”.


Paul Brown Mr Retention Partners With The Fitness Business Podcast In An Industry First

“Paul Brown is a world authority on the topic of retention, so it made perfect sense to have him launch our new podcast series,” said Chantal Brodrick from The Fitness Business Podcast recording studio in Sydney, Australia.

Throughout the month of August, the Fitness Business Podcast will add an extra show each week with a step by step guide on retention from Paul Brown. The 15 minute bonus show will go live every Friday and includes practical tips and advice to help any sized fitness business.

Now in it’s third year, the Fitness Business Podcast has embarked on adding more value to their community of listeners with the Intensive Series. These are bonus weekly shows with experts focusing on ‘to do’s’ for owners, managers and staff. In the next 6 months, there will be two more intensives: sales with Casey Conrad and financial management with New York Best Seller Mike Michalowicz.

“After 114 shows and over 125,000 downloads we know we have a great weekly podcast that motivates, inspires and educates the industry. We felt we needed to get back to grass roots and help our listeners with practical tips. The Intensives are designed to be like a mini course or program that people can follow for a month,” explained Chantal.

Paul Brown, Managing Director of Face 2 Face Systems, has been helping fitness businesses internationally for over 22 years improve their retention. As the first guest, you are guaranteed quality information and expert advice that will keep you engaged.

“We are also super excited as ABC Financial have come on board to sponsor the Intensive Series. Their support has enabled us to transcribe Paul’s interviews and load a video version onto YouTube. We are very grateful for ABC Financials involvement and for Paul Brown contributing his time and I know the industry will love listening to the shows” said Chantal.

The Fitness Business Podcast is a weekly show and has a very impressive list of previous guests. Sarah Robb O’Hagan, Casey Conrad, Rasmus Ingerslev, Bill McBride, Brent Darden, Chuck Runyon and Justin Tamsett are industry leaders who have been on the show.

The weekly Fitness Business Podcast can be found on iTunes or at www.FitnessBusinessPodcast.com.

For more details about the world’s premier Fitness Business Podcast, contact from Chantal Brodrick on +61 2 9484 5501 or email chantal@fitnessbusinesspodcast.com.

About The Fitness Business Podcast

The Fitness Business Podcast is a weekly business podcast dedicated to providing quality first hand knowledge from industry experts, club owners doing creating amazing experiences and best selling authors. 


Regupol America is the Official Flooring of the CrossFit Games

LEBANON, PA. August 2, 2017Regupol America a leading manufacturer in sports and athletic flooring products, has announced a two-year sponsorship with CrossFit Inc. as “The Official Flooring of the CrossFit Games”.

The official sponsorship runs through July 2019 and solidifies Regupol’s nine year relationship with the CrossFit Games.  “We are thrilled to continue and formalize our relationship with the CrossFit Games and we support the growth and participation of this sport” said John Aten, vice president of sales and marketing, Regupol America.  “We supplied flooring to the CrossFit Games flooring for nine years starting back in Aromas, CA then to Carson, CA and now to their new venue in Madison, WI. We are a sports flooring company and we understand the dedication, commitment and training needs of the CrossFit athletes; the CrossFit Games allows us to have world class CrossFit athletes compete on our flooring in their biggest event of the year.“

About Regupol America:
Regupol America LLC, is the United States subsidiary of German-based, BSW (Berleburger Schaumstoffwerk GmbH), is a third generation company founded in 1954. Headquartered in Lebanon, PA, the inventor of recycled rubber flooring manufactures sports and athletic training flooring, multi-purpose surfaces, and full line of acoustic underpayments and complimentary products. Regupol also offers state-of-the-art track & field surfaces that provide superior traction, uniformity and comfort – and meet stringent performance standards under IAAF guidelines. The company uses over 115 million pounds of recycled rubber in the manufacturing process. More than 110 million square feet of product is sold each year, with distribution in over 100 countries. Made of 100% post-consumer tire rubber, post-industrial EPDM rubber and additional renewable resources, Regupol America uses the finest raw materials and state of the art manufacturing. The portfolio of products withstands the most intense use, ensuring outstanding performance. Usain Bolt, the fastest man in the world endorses Regupol® tracks due to his record setting accomplishments at the 2009 Berlin World Championships. For more information about recycled rubber flooring, tracks, turf underlayment, and acoustics, visit www.regupol.com

About Crossfit:

CrossFit is a fitness regimen developed by Greg Glassman over several decades. Glassman, CrossFit's Founder and CEO, was the first person in history to define fitness in a meaningful, measurable way: increased work capacity across broad time and modal domains. He then created a program specifically designed to improve fitness and health.

CrossFit is constantly varied functional movements performed at high intensity. All CrossFit workouts are based on functional movements, and these movements reflect the best aspects of gymnastics, weightlifting, running, rowing and more. These are the core movements of life. They move the largest loads the longest distances, so they are ideal for maximizing the amount of work done in the shortest time. Intensity is essential for results and is measurable as work divided by time—or power. The more work you do in less time, or the higher the power output, the more intense the effort. By employing a constantly varied approach to training, functional movements and intensity lead to dramatic gains in fitness.

The community that spontaneously arises when people do these workouts together is a key component of why CrossFit is so effective, and it gave birth to a global network of CrossFit affiliates that number over 13,000. Harnessing the natural camaraderie, competition and fun of sport or game yields an intensity that cannot be matched by other means.

The CrossFit Games are the world’s premier test to find the Fittest on Earth™. They are world-renowned as a grueling test for the toughest athletes on Earth as well as a thrilling experience for spectators. Since its inception in 2007, the CrossFit Games have become “one of the fastest growing sports in America,” according to Forbes.

The Games are a playing field where the fittest athletes are given a chance to distinguish themselves through consistently exceptional performances. In a single weekend, the CrossFit Games test athletes’ capabilities across broad time and modal domains. A wide variety of different events are intentionally included. In order to be satisfied that the CrossFit Games winners are truly the Fittest on Earth, we need to be confident the champions would also win other good tests of fitness.


Study Shows Members Exercise Levels Increase by 40% with Gamification

AUSTRALIA August 2, 2017 – MYZONE today reports the positive results of a recent gamification study performed by 12RND Fitness in Australia. The study showed an increase in every single metric, for every club who participated, with members training for longer periods of time, more often, and at a higher effort level.

The study took place during a 21-day period at fourteen 12RND Fitness facilities and involved more than 800 members. Utilizing MYZONE technology, 12RND Fitness reviewed the exercise data of its members involved during the 21-day challenge period and compared it to their exercise data 21 days prior to the challenge to assess the impact the challenge had on its members exercise behavior.

On average, members registered 38% more workouts during the study, burned 38% more calories, and earned 41% more MYZONE effort points or MEPs, which are awarded based on the members effort level for each minute of exercise, compared to the previous period. For some clubs members increased over 80% compared to the baseline period. In addition, analysis showed overall exercise was 16% higher in the post challenge period compared to pre-challenge, suggesting the positive effect of the challenge continued post challenge.

This supports other studies which have demonstrated the effect of gamification and MYZONE in increasing visit frequency and effort, in turn driving member retention and results. Through the MYZONE system, facilities can create in-club challenges, team vs. team challenges, as well as challenge other MYZONE facilities.

“MYZONE is an important part of our product and member experience,” said Tim West, Founder of 12RND Fitness, It helps our members track their intensity and regularity of their workouts as well as enhancing social accountability and camaraderie amongst the club community. In this case it gave members a chance to represent their tribe in our club vs club challenge and members jumped at the chance to be involved. “


MYZONE is a wearable fitness technology company that develops accurate wearable technology, to provide engaging and motivational experiences to support behavior change that make exercise habits stick. MYZONE’s primary markets are premium gyms and health clubs, corporate wellness sites and educational establishments. MYZONE is already represented in over 4,000 facilities in 35 countries. For more information, visit http://www.myzone.org/.

About 12RND Fitness

12 Round Fitness (12RND) is a new boutique fitness franchise which aims to provide the most convenient, results-driven product in the world. Each 12RND club is a purpose-built boxing and functional strength training facility, designed to deliver workouts created around the format of a 12- round boxing contest that maximising results for members in less than 45min.

The model is also designed to deliver results for franchise owners with a low initial investment, proven systems and strong returns. Testament to this is the growth rate of the group with over 50 franchises sold in the first 18 months and plans to enter the US and UK markets in early 2018. For more information about 12RND contact info@12round.com or go to www.12round.com 

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