This data is from IHRSA’s 2015 Industry Data survey of 5,759 North American clubs.
Though health club revenues and participation are less seasonal than many people assume, clubs do experience seasonal fluctuations with a New Year’s Resolution bump in January (11.1%) and a post Summer bump in September (8.9%).
There are two exceptions to this yearly cycle,
- clubs with outdoor facilities such as swimming pools and tennis courts whose membership jumps in warmer weather; and,
- clubs in year-round warm weather climates (especially four-season, indoor-outdoor clubs). Many of these clubs are as busy in July and August as they are in January when those New Year’s Resolutions hit.
Anecdotally, some club operators tell IHRSA that their busiest season begins in the Spring, as people start thinking (and doing something) about bathing suit season.
And, while the data on this page reflects membership sales numbers, attendance rates correlate.