A press release is a written statement provided by companies to the media to announce news items such as new products, scheduled events, promotions, awards, new products or financial status updates.
If you send a press release as a hard copy, it should be double spaced. It is adviseable to also send the release via email and perhaps social media.
For Immediate Release – This line should be placed at the top left of the page.
The headline, bolded and centered is next.
How To Write a Press Release [Write a genuine headline, brief, clear, honest and to the point.]
[City, State – Month Day, Year] – The first sentence should say concisely what is happening. The first paragraph should include the most important newsworthy information.
The second and third paragraphs should contain secondary information like quotes (from an owner or spokesperson) and pertinent facts about the club’s news. The content should appeal to the audience. Put yourself in the reader's shoes and ask yourself why the general public would want to read this.
Overall, the body copy should be direct and to the point. Long sentences or paragraphs should be avoided. The body copy should strive to answer ‘the who, what, when, where, why and how’.
About the Club
The boilerplate information on your club (who you are, what you stand for, your mission, how long you’ve been open, how you’ve helped the community, etc.) should follow the body copy. Include your company’s website in the boilerplate.
Close with contact information, to include media contact name and title, email and phone number and club address.
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Signify the end of the release with 3 hashes.