IHRSA Newsroom

Get the latest news about the health and fitness industry, consumer research and trend information, IHRSA advocacy, and the role that it plays in providing a solution to the crisis of physical inactivity.

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Wednesday
Jun212017

Anytime Fitness Becomes First U.S. Fitness Franchise Granted License in China

WOODBURY, Minn., June 21, 2017 /PRNewswire/ -- For the first-time, a U.S.-based fitness franchise is joining China's growing franchise community traditionally dominated by restaurants and retail outlets. Anytime Fitness, the fastest-growing co-ed gym in the world, was recently granted a license to franchise in China, creating new opportunities to strengthen its footprint throughout Asia.

Dave Mortensen, president and co-founder of Anytime Fitness will join master franchisee Maurice Levine in Shanghai June 27-28 to support the launch and strategically align efforts with suppliers and local supporters of the expansion. With seven locations already open and operating in China, and 20 agreements signed, Anytime Fitness anticipates 300-500 gyms in China by 2020. These development efforts directly contribute to Anytime Fitness' growing presence throughout all of Asia.

"With more than 3,500 gyms serving nearly three million members on five continents, we are confident our business model paired with the China capacity, will prosper thousands of gyms. We're in the business of building communities and helping people achieve their goals, something that transcends across borders," Mortensen said. "The knowledge and experience of our master franchisee will greatly facilitate the success of the Anytime Fitness brand as we navigate the local business environment."

Levine, who also owns the rights for Singapore, Malaysia, and the Philippines, is eager to provide Chinese-culture access to 24-hour fitness opportunities. Levine opened his first Anytime Fitness gym in Singapore in October 2013 and began franchising in February 2014. In less than three years, he has grown the franchise across six countries and over 150 territories. Under his helm, Anytime Fitness has become the number one gym operator by number of outlets in Asia.

Interestingly, more than 99 percent of Chinese do not have a gym membership. To successfully tap into this huge opportunity for growth, Levine will deploy a strategy designed to build a culture of fitness. Part of his strategy includes creating the first Wellness University in Shanghai for career development and certifications of personal trainers.

"Our goal is to bring fitness to the Asian community and support people on their journey to get to a healthier place," Levine said. "While the atmosphere and amenities are upscale, the gym is inviting, unintimidating and priced right. It brings a much-needed service to the community. It's accessible, affordable, provides supportive coaching and is a great place for community members to get to know each other while achieving their fitness goals."

Understanding the market, Levine decided to open in the Woodlands, a small hyper-local area, rather than in a hotspot Singapore neighborhood. He was confident this location would prosper based on Anytime Fitness' community orientation and personalized services that help members achieve the specific results they're seeking. He was right. By promoting a community-focus, accessibility, and coachability, the 1,800 square-meter gym now has 900 active members – all of which the manager knows by name.

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Tuesday
Jun132017

2017 Institute Scholarship Recipients

The International Health, Racquet & Sportsclub Association (IHRSA) announced the recipients of two scholarships to attend The IHRSA Institute, August 1-4, 2017, at The University of North Carolina at Chapel Hill’s Kenan-Flagler Business School. The John McCarthy Merit Scholarship has been awarded to Melinda Tempest, Owner of Ballarat Body & Soul Health & Fitness Studio in Ballarat, Australia. The Curt & Jane Beusman Scholarship has been awarded to Matthew Wright, Senior Director of Fitness for Healthtrax Fitness & Wellness in Glastonbury, CT.

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Tuesday
Jun132017

The Retention People Become TRP with Vibrant New Look!

Customer experience management software providers, The Retention People have become TRP; launching their fresh new visual identity across software, website and brand collateral today (Tuesday June 13th 2017).

The new branding has been designed to better represent the company’s goal of creating raving fans (members who love their clubs) and enhance the experience of interacting with the brand by bringing their visual identity up to meet the world leading software and service they provide the industry.

James Charles, who led the project, said “This is an incredibly exciting time for TRP and our customers. The new brand identity is just one outcome of the great things that are going on within TRP every day. Whilst our look has changed, we really want to emphasize that brand values, software and the great people who support it haven’t and we are as committed and passionate as ever about empowering health and fitness club operators to delight their members with the delivery of an exceptional customer experience.”

Part of the Jonas Group of companies, TRP provides fully integrated customer experience management tools for targeted in-club interactions, intelligent automated email and SMS journeys, and actionable member feedback to operators across the globe empowering them to increase referrals, improve sales and drive concessionary spend.

You can take a look at TRP’s new website here: www.trpcem.com

Tuesday
Jun062017

FITMETRIX AND PERKVILLE ANNOUNCE NEW PARTNERSHIP FOR FITNESS FACILITIES

ATLANTA - FitMetrix, an Atlanta-based fitness tech software provider, is pleased to announce its new partnership with customer loyalty program, Perkville. By providing a custom workout experience for gym members that tracks results in real-time, Fitmetrix’s completely customizable platform provides gym owners with the ability to tailor the platform to fit their specific needs to better serve their members. With the integration of Perkville’s point-based reward system, Fitmetrix will allow gym-goers the ability to monitor and reach performance milestones tracked through their app, achieving various in- tervals of reward points.

“We are so excited to be partnering with Perkville,” says FitMetrix CEO and cofounder, Monica Dioda. “Our technology is structured to help gyms provide an accurate tracking of workout performance to members, and this partnership brings the motivation of a personal trainer to the platform so members are rewarded for pursuing a healthy lifestyle.”

The integration between Perkville and Fitmetrix not only aids in member engagement, new referrals and overall retention for gyms, but also boosts morale and engagement for consumers who utilize the system. Clubs also have the option to create facility-wide challenges that members can join and track their successes from their smartphones. Points redeemed through the program can be used for rewards at a particular gym or studio, or even at other participating local businesses like restaurants in the surrounding area.

“We’re very impressed with the Fitmetrix-Perkville integration,” says Perkville founder and CEO, Sunil Saha. “Members utilize Perkville’s gamification abilities as well as referral capabilities natively within FitMetrix’s app without any additional login, which provides a seamless best of breed solution for health clubs.”

The entire process is seamless for users, and points are displayed, accumulated and redeemed all in one place through the gym’s app powered by FitMetrix. One of the first gyms to integrate this new experience is THE WALL, a facility that focuses on encouraging their members’ limitless potential.

“We know our clients are tech savvy, and we want to make their experience as seamless as possible,” says Jason Wimberly, founder and master instructor at THE WALL. “Fitmetrix has been extremely helpful in providing our clients with an on-brand dashboard and interface, and now with the addition of Perkville, we are able to reward our clients through a fully integrated platform.”

For more information on FitMetrix, please visit http://www.fitmetrix.io

About FitMetrix

FitMetrix is cutting edge technology that provides gym members real-time tracking of their effort, whether in a class or working out on their own. Founded in 2013 by Monica Dioda and Josh Lloyd, FitMetrix has revolutionized technology in the fitness industry. The state-of-the-art software platform is completely customizable, providing gym owners the opportunity to brand their leaderboards and front-end user system. The platform is also compatible with most heart rate monitor or fitness tracking product, allowing for complete syncing of information no matter the preferred method.

Media Contact: Jennifer Colson - Premier Agency - 404-792-3841 or jennifer@premieragencyinc.com

About Perkville

Perkville is the #1 customer loyalty program in the health and fitness space, offering point-based rewards that drive referrals, improve retention and increase spend per member. Perkville operates an open platform with extensive API integration, helping your rewards program grow with your business and partners.

Tuesday
Jun062017

TriggerPoint Signs on as ClubConnect Education Partner

(June 2, 2017) San Diego, CAClubConnect is proud to announce that TriggerPoint has signed onto the ClubConnect education platform today, solidifying its commitment to health club education. TriggerPoint empowers people to move better with innovative products supported by simple instructions that allow anyone to manage their own therapeutic care. As a ClubConnect Education Partner, TriggerPoint will provide an online course teaching the fundamentals of foam rolling, and the TriggerPoint SMR movement philosophy using the GRID® foam roller.

Starting today, the TriggerPoint course will be accessible to the 4,500 health clubs around the world who use ClubConnect. They can now easily become educated on how to effectively employ self-myofascial release (SMR), which has been shown to relieve muscle and joint pains and improve flexibility and range of motion. These materials can be accessed by ClubConnect users via their dashboards starting today. In addition to TriggerPoint, other world-class education companies including EXOS, Precision Nutrition, Les Mills, MYZONE, ACSM, and TRX have partnered with ClubConnect to deliver their world-class education.

President of ClubConnect (an Inspire360 company), Jason Davis, said “ClubConnect is the education hub for the world’s largest and most successful health clubs. I’m thrilled that TriggerPoint has put its course at the center of that hub. Their top-notch education is a great new resource that our ClubConnect users can access. By including their education on ClubConnect, fitness professionals at over 4,500 locations will have full access to this TriggerPoint education.”

About Inspire360

Inspire360 is dedicated to providing inspired software that is fanatically focused on helping health clubs and organizations in the fitness and wellness industry achieve remarkable things. Originally developed under IDEA Health & Fitness Association, the company builds on decades of experience in the health and fitness industry to deliver world-class software to educate fitness professionals and enhance profits for health clubs. Its two flagship products, ClubConnect and CoursePlus, are used by some of the most respected names in fitness, like the American College of Sports Medicine, EXOS, Lifetime Fitness, and Gold's Gym. For more information, visit www.inspire360.com.