The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Thursday
Apr132017

Seeking Wellbeing, Millennials Invest in Spa Services

When members of the Stone Creek Club & Spa in Covington, LA, need a place to relax, the club’s spa area is often their first choice.

Well, of course.

In addition to providing post-exercise relief, a well-appointed and professionally staffed spa can serve as an oasis, a place where people of all ages can enjoy a respite from the accelerating pace, proliferating demands, and many unsettling events that, increasingly, seem to define our lives these days.

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Wednesday
Apr122017

Your Health Club Members Have Gone Digital. Why Hasn’t Your Marketing Strategy?

For your health club's marketing strategy to be successful, you have to be adept at capturing people’s attention. And, increasingly, their attention is focused online.

Digital and social marketing isn’t just for millennials—mobile drives 56% of all web traffic and two-thirds of emails are opened via mobile devices, according to a new report from Flurry.

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Wednesday
Apr122017

3 Compelling Reasons to Partake in IHRSA’s Industry Data Survey

Did you know that health club membership grew by 2.4% in 2015 for leading operators? Or that those same clubs saw an average of 4.1% revenue growth and generated $816.30 per member?

You would have known that and so much more if you’d read IHRSA’s 2016 Profiles of Success, published last fall, which provides a wealth of industry analysis based on data compiled from more than 4,865 facilities. 

(Click to enlarge)

IHRSA has produced this report annually since 1983, on the basis of the results of our annual Industry Data Survey (IDS). The deadline to participate in this year’s IDS survey is April 28. 

If you haven’t taken it yet, here are three reasons why you should. 

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Tuesday
Apr112017

Can’t Beat the Beat: Exercise Gamification Meets Heart Rate Training 

This is an IHRSA featured post, brought to you by Polar.

Weight loss, stress relief, and heart disease prevention are just a few of the many benefits attributed to participating in a group exercise class. The most invaluable benefit, however, is one that many people overlook—their heart rate (HR). 

As the group X instructor leads the class, members are often unaware of how integral their heart rate is in helping them finish strong. When members have the ability to easily access their HR data in real-time, they can improve performance, experience, and overall results.

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Monday
Apr102017

How Matrix Fitness Became One of the World’s Fastest-growing Equipment Brands 

Matrix Fitness, founded in 2001, has quickly become the premiere brand of Johnson Health Tech (JHT), its corporate parent. In 2016, JHT revenues were approximately $625 million. Matrix now offers some 500 commercial products, and accounts for 67% of JHT’s total.

A fair share of the credit goes to Mark Zabel, JHT’s global chief marketing officer and newly named president of its U.S. commercial division. Zabel recently spoke to Club Business International to discuss Matrix’s meteoric growth.

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Friday
Apr072017

This Week in the Fitness Industry: Health Club Initiatives Help Members De-stress

Blink Fitness Temporarily Turns Off TV News to Reduce Stress
Blink Fitness has launched a new initiative to encourage members to minimize stress and focus on their well being throughout April, which is National Stress Awareness Month. For the "Tune Out While You Work Out" initiative, Blink will be switching its TV programming from stress-inducing news channels to mood-lifting content, such as comedy, entertainment, music, and educational programming. Every Blink facility will also encourage members to take a step back from social media and all of their daily stressors through exercise. "We always want Blink to be a place our members turn to when they need a mood boost," Ellen Roggemann, vice president of marketing for Blink Fitness, said in a release. "After seeing the results of [the American Psychological Association survey on stress], we wanted to do something that would serve as a reminder that exercise is just as important for our members' mental well-being as it is for their physical health. We are removing stressors from our gyms like news content from our TV screens and are encouraging members to go social media-free during their workouts so they can tune out while they work out."  

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Thursday
Apr062017

Put Yourself Out There! Expert Tips for Networking in the Fitness Industry

Networking is one of the most important things you can do for your business and your personal brand, second only to maintaining your credentials, said Sima Dahl, personal branding expert and author and founder, of Sway Factor, Inc., during the 8th Annual Women’s Leadership Summit at IHRSA 2017 in LA.

Networking is an essential element to successful business growth, and it’s relatively easy, Dahl said. Networking is free, doesn’t require a lot of time or supplies (aside from business cards), and potentially results in a priceless return—it should be a no-brainer. However, many people don’t prioritize networking because it can be one of the most intimidating, seemingly unconquerable challenges.   

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Wednesday
Apr052017

Mexican Sporting Clubs Earned 47 Million MXN in Average Revenue in 2015 

by James Doughman

The average Mexican sporting club brought in 47,085,715 MXN in average revenue in 2015, according to the IHRSA State of the Mexican Health and Fitness Industry Report.

The report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, was based on a survey of 239 club operators representing 1,434 facility locations.

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Tuesday
Apr042017

Women in the Fitness Industry Continue to Make Progress

I had the pleasure of participating in a panel discussion last Friday all about the issues women face in the fitness industry.

The panel, which was put together and moderated by Dan Kallen of Coaches Only and Breaking Muscle, also featured Andrea DuCane, director of certifications for Dragon Door Publications, and Annie Sakamoto, CrossFit Games competitor and co-owner of CrossFit Santa Cruz Central. 

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Tuesday
Apr042017

Why So Many Tech Solutions Fall Short in the Health Club Sector 

This is an IHRSA featured post, brought to you by Virtuagym.

Teamwork—it’s one of the bedrock principles of business success, and crucial for health clubs to thrive. But the value of a cohesive unit, all horses pulling at once, isn’t limited to the human element.

When businesses outsource digital services to third parties, they often need to recruit multiple partners to serve all of their needs. Health clubs need technology to manage not just financial tasks, such as membership dues and point-of-sale transactions, but also daily club activities like class schedules and online coaching.

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