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Entries in Zumba (32)


Check out This Week in the Fitness Industry

Money infused in a fitness chain, another cutting staff, a new Zumba option in time for the holidays, run your marketing plan like your workouts, and possibly the best fitness gadget around. All of this can be found in This Week in the Fitness Industry.

Click here for more.


Zumba, the video game

Just in time for the holidays, ultimate fitness brand Zumba is unveiling a video game. That’s right, a video. 

Pegged as the first video game that is also a workout, Zumba Fitness Core will be available on Nintendo Wii and Xbox and will “sculpt your abs within an exhilarating dance-filled, total body workout.”

For more, check out this story.



Shape magazine looking for top Zumba instructor

It almost goes without saying that if you take a Zumba class that your instructor is enthusiastic, motivating and a bundle of energy and positivity.

Shape magazine knows this and is looking for the "most motivational and outstanding" instructor. The winner will be on a magazine cover and will be featured in a story.

There are 10 rounds and after the 10th round the editors of Shape will vote on the best overall instructor.

Visit Shape to vote for your instructor and to get promotional materials to spread the word.


Parents look to group classes for kids' exercise

No longer are parents shoving kids out the door and hoping their running around outside with the friends to be sufficient exercise.

In addition to play dates and day care, children are also being signed up for yoga, Zumba (Zumbatomic, for ages 4-12) and other group fitness classes at the local gym.

Experts say that youth need 60 minutes of moderate to rigorous physical activity every day.

For more, read the recent HealthNews story.


Many options in This Week in the Fitness Industry

PHOTO COURTESY OF TRIPADVISOR.COMThere is certainly is some diversity in This Week in the Fitness Industry:

  • The popularity of stand-up paddling
  • Tips for staying on course in summer
  • Zumba Love introduced
  • Fitness chain for sale

Check out This Week in the Fitness Industry.


Zumba creates fundraising arm to support charitable causes

There is no better sense of accomplishment and well-being than when your workout results in a good deed in addition to the endorphins running through your body. Millions of people every year run, bike and walk to support a cause. 

Zumba is building on the successful Zumbathon charity events to create Zumba Love. The idea is to foster charitable initiatives to raise funds and awareness for causes like Susan G. Komen, American Heart Association, Augie’s Quest, Muscular Dystrophy and more. 

The official debut will be at the 2012 Zumba Instructor Convention in Orlando, Fla., on Aug. 9. Zumba will throw a huge Zumba Fitness Concert to benefit the Party in Pink campaign where 7,000 Zumba instructors will wear pink Zumba wear during a Zumba workout.


Apps, childhood obesity, Miss Bikini in This Week in the Fitness Industry

The crack staff of This Week in the Fitness Industry has scoured the Internet and Twittersphere, heard from its moles around the world and maybe even made up a few things in order to bring you the most informative and interesting items from the health and fitness industry.
So, what's in this week's entry? How about:
  • Study shows connection between TV and larger waistline
  • Zumba jumps into the water
  • CrossFit helps woman win Miss Bikini
  • More apps from Digifit
  • 1% of your week to exercise

Zumba a hit in hip-hop circles's "Feel Rich" segment - which aims to create a healthy lifestyle for the rapper and hip-hop community as well as its fans - this week features rapper Paul Wall's wife, Crystal, who since losing 40 pounds doing Zumba has full adopted the philosphy and became an instructor and advocate.

Check out her story and a clip of her leading a Zumba class.



Thin, Fit, or Healthy: Pick Two

By Bill Churchill director of strategic planning for Fitcorp, Inc., based in Boston.

Consider the following goals:

• Thin

• Fit

• Healthy

Which would prompt you to try to change your lifestyle habits?

Well, it turns out that motivation, results, and benefits aren’t always in sync when we start talking about health and fitness, and both are skewed when thinness is introduced into the equation.

If you’re like most people, “thin” is the most powerful motivating word. It’s reported that Americans spend $30 billion a year on diet books and programs (although only 5% are successful in keeping the weight off). Only 45% say that they’ve never been on a diet.
“Fit” requires the most sweating, but makes you look good and helps you to move well.  

“Health” is what extends life and reduces insurance premiums—you know, the boring stuff.

Which two motivators would you pick?

Is fat the opposite of thin, or is it the opposite of fit?

Obviously, I work in a fitness business, which we sometimes call a health club, so you can guess which two I’d favor. But I’ve never counted a calorie or purchased a diet book, so it’s also clear that I’m so far out of the mainstream that I barely qualify as being an American.

My experience is that the goal of thin is the most appealing for most people. Thinness is usually associated with looking good in your clothes, and—judging by the extreme diets that become popular from time to time—can often have little to do with normal health goals. No one who considers diets that eliminate vegetables can think, for a moment, that they’re related to health.
What some people want is fitness—i.e., strength, flexibility, and ability. Fitness means that you can move easily, lift things, run far, jump high, or compete in a race…and look good while doing so. Clearly, this is the group of people that tends to join our clubs. Fortunately for them, fitness is closely related to health, so, as they reach their fitness goals, they often, and typically, become healthier.

The problem is, when our corporate clients hear “fitness club,” they often associate it with vanity, recreation, and fun. Of course, this is exactly how we’d like members to think about their club experience, but when some companies view it that way, they may not want to support what we do. In fact, when budgets are tight, they’re inclined to cut expenses related to such frippery.

So, the marketing dilemma is that, if we emphasize the fun, we run the risk of losing corporate support, but, if we stress the health benefits, the average man- or woman-on-the-street may not join. And thin conflicts with exercise in general, because people on crazy diets don’t have the energy to get to the gym, let alone exercise when they get there. (An important exception to this observation, however, has been Fitcorp’s involvement with Weight Watchers—they understand the important roles that healthy diets and exercise play in keeping weight off.)

Our new secret marketing plan is to tell individual prospects and members that they can get thin by becoming fit. Then we show them how much more fun life can be when they are fit—that way, they stick with their workouts even when they discover that muscle weighs more than fat, and when they notice that their weight doesn’t go down as fast as their waistline. We don’t mention that the same good diet and exercise habits that lead to fitness can also reduce healthcare and health insurance costs for them and their employers. That, however, is exactly the message we convey to the corporations whose support we want….but we don’t tell them how much fun it can be to go to a Zumba class with ones’ coworkers­—you know, they might not think it was healthy.

Zumba founder Beto Perez leading a class



The More, the Merrier!

By Jon Feld

The club industry always seems to have room for one more. Soon, dance-exercise programmers like Les Mills and Zumba will be moving over to welcome a newcomer, Batuka: The Beat of Life.


 If there’s one thing writing for CBI has taught me, it’s that industry innovation can come from anywhere—and anyone. I’ve talked to manufacturers who started in areas far outside the fitness realm, but found applications in exercise; actors who developed unique workouts; and more. Enter Cali, Colombian-born Batuka founder Kike (pronounced “kee kay”) Santander. In the upcoming February edition of CBI’s “Value Proposition” article, we talk about his TV show—Operación Triunfo—and how it led to an exercise program geared toward helping contestants endure the grueling telecast schedule.

We also discuss his credentials as a top Latin American music producer, working with the likes of Carlos Santana, Gloria Estefan, Jennifer Lopez, and more. But that was about as far as we went. Often, we don’t have the opportunity to expand on some of the amazing things we unearth when we speak with people, and why we ultimately believe they’ll succeed. In the article, Santander comes across as a professional musician, but his transition is much more impressive than that. He’s a master of reinvention.

While he loves music, he chose to launch his career as a doctor, spending seven years in school to complete his degree. After his first year in practice, he decided he missed music so much that he moved to Bogota, Colombia, and started singing in a bar. As time passed, he became a master of “hooks,” writing more than 1,500 commercial jingles and mastering the craft of producing, arranging, and engineering. Since then, 42 of Santander’s songs have reached Billboard’s “Hot Latin Song” charts, including 11 No. 1s and 29 top 10s. 

And now it’s time for Santander’s next reinvention: Batuka. When the series was introduced in Spain in 2005, it sold more than 1.5 million DVDs, resulting in initial revenues of over 30 million Euros (more than $40 million), and spawned five top-10 hits in the country.

Like so many before him, Santander is bringing a clearly prodigious talent to the club industry in the U.S., and—again, like his predecessors—it’s his energy and vision that will help him succeed.

Look for the U.S. debut of Batuka at the upcoming IHRSA International Convention and Trade Show!