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Entries in Xercise4Less (1)

Wednesday
Sep132017

How Xercise4Less Became the Market Force It Is Today

Six years ago, when the Yorkshire Post, based in Leeds, England, reported on the expansion of the U.K. health club chain, Xercise4Less, the story’s headline dubbed it, “The People’s Gym.” That moniker stuck and, in essence, pinpointed the chain’s identity, its ethos, and its mission: to make the club’s extensive exercise facilities accessible and affordable for all.

At that time, Jon Wright, the company’s founder and a former Leeds rugby player who worked in fitness sales after finishing college, had already opened four clubs in the north of England, but spoke of something different—his passion to “make fitness accessible for the many, not the few.” Since then, the company has championed that message, which reads a bit like political manifesto.

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