The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.



From educational tools and events to promotional programs and public policy initiatives, IHRSA brings you success... by association!

Join | Renew
Pledge Your Support

Search IHRSA Blog

Welcome to the IHRSA Blog

The Online Home of news.

Blog Home |  Subscribe to our RSS Feed

Entries in Virtuagym (3)


Why So Many Tech Solutions Fall Short in the Health Club Sector 

This is an IHRSA featured post, brought to you by Virtuagym.

Teamwork—it’s one of the bedrock principles of business success, and crucial for health clubs to thrive. But the value of a cohesive unit, all horses pulling at once, isn’t limited to the human element.

When businesses outsource digital services to third parties, they often need to recruit multiple partners to serve all of their needs. Health clubs need technology to manage not just financial tasks, such as membership dues and point-of-sale transactions, but also daily club activities like class schedules and online coaching.

Continue reading "Why So Many Tech Solutions Fall Short in the Health Club Sector."

Click to read more ...


Virtuagym Fitness Software Attracts Consumers, Health Clubs 

Brothers Hugo and Paul Braam, the creators of Virtuagym, a sophisticated, cloud-based fitness software platform, got involved with health clubs in a rather unconventional way. 

Generally, industry innovations appear first in the commercial sector, and, then, migrate into the consumer arena. Not so with Virtuagym. 

“Typically, a product is built for the industry,” observes Hugo. “But we started as a B2C company in 2008, and didn’t engineer our club-specific, B2B version until four years later.” 

In 2008, Hugo, a former corporate intellectual property lawyer, and Paul, a project manager for an information technology firm, quit their jobs to launch Virtuagym, which is headquartered in Amsterdam, in the Netherlands. 

“We wanted to pursue our passion for fitness,” Hugo explains, “and recognized there was an opportunity to develop digital tools to help people live healthier, more active lives.” 

For the first six months, the brothers developed their seminal product in an attic, and, later, moved into a shared, start-up office.

Virtuagym was envisioned as an online platform that would allow users to select from a number of prefab workouts or, by using the app’s exercise library, design ones of their own; track their nutrition and exercise progress; take part in challenges; and engage others in an online community.

The first iteration of the Virtuagym app made its debut on iTunes and Google Play in 2009.

By 2011, the consumer form of the program had been downloaded more than 2 million times.

Continue reading about Virtuagym in the June issue of CBI.


Press Release - Amsterdam Start-Up Virtuagym Signs on Europe's Largest Fitness Chain Basic-Fit as Client



Virtuagym, the start-up founded by Dutch brothers Paul and Hugo Braam, has signed Basic-Fit as their newest client. Basic-Fit is the largest fitness chain in Europe and has signed a contract with Virtuagym for the roll-out of Virtuagym’s coaching solution for all Basic-Fit locations in 4 countries. 


Virtuagym offers an exercise and nutrition app for consumers, which has been downloaded over 5 million times worldwide, making it one of the most popular apps on this market. Since 2012 the company also offers a solution for health clubs and personal trainers, which they can offer to their clients in their own branding. In 2013 the start-up received an investment from Sanoma Ventures – the investment branch of Sanoma Media – which was deployed to boost further growth. By now, over 1200 clubs and personal training companies in 23 countries use Virtuagym Professional. The signing of Basic-Fit as a client fits Virtuagym’s ambition to become THE platform for consumers, clubs and personal trainers all over the world. “Basic-Fit is, like Virtuagym, an export product from the Netherlands with an ambitious expansion drift,” says Hugo Braam, co-founder of Virtuagym. “For Basic-Fit we had to translate our system into French and Spanish right away. This will help us to actively serve those markets as well.”

Read more

Click to read more ...