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Entries in Trend Report (13)

Friday
Sep212012

Poll: Americans exercising more than past years

August saw more people exercising than past years, according to a Gallup and Healthways poll. That makes it seven of the eight months in 2012 with increases over the same months in the previous four years. 

Gallup and Healthways asked 1,000 adults how many days in the past week they exercised at least 30 minutes. More than half of those polled in August (54.7%) replied that they exercised frequently – at least 3-4 days in a week. 

Those numbers bode well for overall gym usage for 2012. According to IHRSA reports, health club usage reached an all-time high in 2011 with an average of 102.5 visits per year. And the number of "core" members – those who use the club at least 100 times a year - grew by 17.6% from 2008-2011. There were 20.5 million core members in 2008, 24.1 million in 2011.  

"IHRSA's Health Club Consumer Report indicates that an increasing number of members have exercised frequently at health clubs over the past few years,” said Melissa Rodriguez, IHRSA Senior Research manager. “As hubs of physical activity, health clubs provide the amenities and support many need to exercise on a consistent basis and reap the rewards of regular activity." 

For more on the Gallup and Healthways poll, click here.

Thursday
Sep062012

Latest Consumer Report is available

The IHRSA Health Club Consumer Report: 2012 Health Club Activity, Usage, Trends & Analysis provides detailed insight into the participation trends of both member and non-member consumers in U.S. health club facilities. The report is based on analysis of 38,172 online interviews that were conducted with a nationwide sample of individuals and households in early 2012. 

Topics covered include the following:

  • Health club member demographics
  • Health club member attendance 
  • Equipment usage 
  • Activity participation rates 
  • Consumer profiles 
  • Personal training users

Check it out.

Thursday
Aug232012

Trend Report Q2 2012 is out

The IHRSA Trend Report is available in PDF form and is free to members. It provides information on leisure preferences, activity participation barriers, and why consumers join, stay, and quit their health clubs. In addition, it gives in-depth analysis of member, non-member, and former member behavior within and outside of health clubs. Club applications are also included to make findings actionable and profitable for club operators. 

It is a great resource for IHRSA members and non-members alike ($99.95 for non-members) who are looking for a leg up in getting more memberships and keeping existing ones.

Click here for more.

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