The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Entries in sstaff training (1)

Monday
Jun272016

Strengthen Your Health Club Staff with IHRSA's Professional Development and Management Videos

This feature is brought to you by the IHRSA Store spring sale. Now through June 30, save 25% on reports, webinars, and all other resources in the IHRSA Store by using promo code 2016SALE at checkout. 

A well-trained staff is a pillar of every successful health club, and studies have shown that educated, motivated employees result in higher member engagement and retention. But, unfortunately, many health club owners don’t have the time or resources to properly train their staff. 

To alleviate this pain point, IHRSA has developed a series of Professional Development and Management videos, which make it easy and cost-effective to train staff in all aspects of sales, service, and marketing. 

Titles include: 

Sales

  •  Selling Club Memberships (with Karen Woodward)
  •  Managing the Sales Team and Process (with Bill McBride)
  •  Selling Club Services to Corporations (with Bill McBride)
  •  Non-Sales Professional's Guide to Selling Club Services and Products(with Stephen Tharrett) 

Member Service/Retention 

  • Engaging New Members in the Club (with Brent Darden)
  • Creating a Warm and Welcoming Club Environment (with Brent Darden)
  • Creating and Sustaining a Member-Service Culture (with Herb Lipsman)
  • Increasing Membership Retention in the Health and Fitness Industry (with Bill McBride) 

Marketing 

  • Establishing a Powerful Online Presence (with Bill McBride)
  • Branding: Establishing a Promise That Engages the Emotions (with Stephen Tharrett)
  • Marketing: Communicating Your Brand’s Value Proposition (with Stephen Tharrett)
  • Digital Marketing (with Guy Dineen) 

These 12 videos are available in the IHRSA Store in a variety of formats, including DVD and digital download.