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Entries in SAFE (1)

Monday
Jun172013

Merger will create one of largest fitness companies in Nordic region

It was recently announced that a new company will be formed that will create one of the largest fitness companies in the Scandinavian region.

The new company, which will combine the SATS, Elixia, SAFE, Metropolis, Fresh Fitness brands, will have an excess of 2,000 employees, 181 locations and more than a half million members.

“The fitness market is undergoing change due to new competitors, changed customer preferences and demographics, new technologies, and in new ways of training. This merger will allow us to bring customers a wider range of training options, to invest in and lead changes in new technology and products to support our customers’ training preferences” said Olav Thorstad, CEO of TryghedsGruppen’s Health & Fitness Nordic, a private equity firm that is partnering with Altor Equity Partners.

For more, click here.