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Entries in Mexico (7)


Latin American Health Clubs Generate $6 Billion in Revenue 

The health club industry in Latin America is robust and growing, according to the new IHRSA Latin American Report (Second Edition).

Continue reading "Latin American Health Clubs Generate $6 Billion in Revenue."

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Mexican Sporting Clubs Earned 47 Million MXN in Average Revenue in 2015 

by James Doughman

The average Mexican sporting club brought in 47,085,715 MXN in average revenue in 2015, according to the IHRSA State of the Mexican Health and Fitness Industry Report.

The report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, was based on a survey of 239 club operators representing 1,434 facility locations.

Continue reading "Mexican Sporting Clubs Earned 47 Million MXN in Average Revenue in 2015."

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This Week in the Fitness Industry: 12,000+ Mexican Health Clubs Serve 4.1M Consumers

12,000+ Health Clubs Serve 4.1 Million Consumers in Mexico
The just-released IHRSA State of the Mexican Health and Fitness Industry Report found that 12,376 Mexican fitness facilities generate an estimated U.S. $1.8 billion in revenue from 4.1 million members.

The report, which was sponsored by Movement, and compiled in collaboration with Club Intel with support from Mercado Fitness, was based on a survey of 239 club operators representing 1,434 facility locations. The findings indicate that more than four million Mexicans are members of health clubs, with a market penetration rate in Mexico of 3.2%.

“To put that into perspective, the penetration rate is 18.5% in the United States for health club membership and more than 20% for health club utilization—so there is tremendous growth potential for the industry in Mexico,” said Jay Ablondi, IHRSA’s executive vice president of global products, previewed the report’s findings during the 3rd annual IHRSA Mercado Fitness Mexico City Conference & Trade Show, which took place in Mexico City on October 26 & 27, 2016.

Learn more about The IHRSA State of the Mexican Health and Fitness Industry Report, which is available in English and Spanish.

Britain Fights Obesity Crisis with ‘Daily Mile’ School Program
Britain is attempting to improve its obesity crisis with a voluntary “daily mile” program that encourages primary school students to run, jog, or walk a mile during the school day. The initiative has caught on, according to The Washington Post, and every day tens of thousands of schoolchildren across the U.K. participate in the daily mile, in addition to their regular physical education classes. Students don’t change their clothing, compete with one another, or know when the teacher will tell them when it’s time to rush outside. A 9-year-old boy told The Post that the daily mile “makes me feel like I’m proud of myself” and means that “during lessons, I can concentrate a bit more.”

Pokémon Go Players' Fitness Gains Overstated, Short-lived
When Pokémon Go madness swept the world this summer the game was touted as a way to get children—and gamer adults—more active as they walked around their communities lost in augmented reality. And while there was some proof that the game encouraged users to move more than they normally did, new research published in the British Medical Journal suggests that the results were overstated and short-lived, TechCrunch reports. According to researchers, a group of Pokémon players showed an average of 955 extra steps per day during the week after the game came out, while a control group remained near the baseline. Unfortunately, “that thousand-step gain was cut in half by week four, however, and by week six was all but wiped out.”

IHRSA Announces Nominees for Board of Directors
IHRSA has announced four nominees for the IHRSA Board of Directors. They are:

  • Bryan O’Rourke, Owner of Gold’s Gym, Houston, TX and CEO, Integerus, LLC
  • Alan Leach, Regional Manager, West Wood Clubs, Ireland
  • Carrie Kepple, Club Manager, Les Mills, New Market, New Zealand
  • Brad Wilkins, Senior Vice President, Operations and Chief Operating Officer, Cooper Aerobics and Cooper Wellness Strategies, Dallas, TX

All four will stand for election at the annual meeting on Friday, March 10 during the IHRSA 2017 International Convention & Trade Show in Los Angeles. Read our full press release on the board nominees. 


IHRSA Mercado Fitness 2016 in Photos

The third annual IHRSA/Mercado Fitness Mexico City Conference & Trade Show was held on October 26 and 27 in Mexico City, offering attendees 10 conferences, four seminars, and a bustling trade show. 

IHRSA staff was there, and we've compiled some of the top photos from the event.  

IHRSA Mexican Health Club Report Announcement

During the IHRSA Mercado Fitness opening address on Wednesday, Jay Ablondi, IHRSA’s executive vice president of global products, announced the forthcoming IHRSA Mexican Health Club Report—the first-ever comprehensive report that provides an overview and analysis of the health club industry in Mexico. All attendees will receive a copy of the report for free. Read our full coverage of the opening address.


The Trade Show Opens

Jose Marsico, CEO of Mercado Fitness, and others spoke before the Trade Show opened on Wednesday. 

Dr. Paul Bedford Shares Retention Strategies

Dr. Paul Bedford, the research director of Retention Guru, based in Croydon, Surrey, shared his research-based best practices for better health club member retention. One tip: split members' long-term goals into smaller goals. For each goal a member achieves, you reduce their risk of canceling each month by 10%.


Enjoying Mexico City

Attendees took the opportunity to get some fresh air between sessions in the area surrounding the World Trade Center.


Alan Leach Talks Sales and Marketing

Alan Leach, regional manager of West Wood Clubs in Ireland, gave two presentations on Thursday about sales and marketing.

"One of the reasons West Wood is so successful is I don’t follow what they do in the Irish market. A lot of the sales and marketing techniques that I use are based on proper marketing principles," he said in an interview prior to the event. "I’ve worked for companies in Mexico and [the marketing approach] is not different at the end of the day."


Lots of bright lights and high-flyers today at the IHRSA #MercadoFitness trade show.

A photo posted by IHRSA (@ihrsa) on Oct 27, 2016 at 9:51am PDT

Scenes from the Trade Show

Attendees got a chance to check out equpiment, demonstrations, and more throughout the event this week.


IHRSA/Mercado Fitness: An Industry Fiesta

In just three years, the IHRSA/Mercado Fitness Mexico City Conference & Trade Show has become the preeminent industry event in Mexico, which, by any gauge, is one of the five largest markets in the Americas.

According to The IHRSA Global Report 2016, the country now has 7,826 fitness facilities, with some 2.7 million members, and annual revenues of $1.5 billion—and all of those numbers are growing.

Testifying to the sector’s vibrancy is the fact that, this year, attendance at the 3rd annual IHRSA/Mercado Fitness (I/MF) gathering, taking place October 26–27, at the World Trade Center in Mexico City, is expected to jump by 20%, topping 6,000.

Upgrades and Improvements

The increase is being driven, in part, by the numerous upgrades and improvements to the 2016 edition of I/MF.

“While the 2014 and 2015 events in Santa Fe were very successful and well-attended, this year the conference and trade show will take place in the heart of Mexico City, which will boost attendance,” says Jacqueline Antunes, IHRSA’s senior manager for Latin America.

In addition to increased accessibility, I/MF ’16 boasts a host of other enhancements, explains José Antonio Mársico, the CEO of Mercado Fitness Mexico, the program’s producer. It’s been promoted by well-known athletes and government organizations, has introduced a new web platform and app, and has fine-tuned its schedule of conferences and workshops to maximize the possibilities for attendees.

In all, it will offer some 10 conferences and four seminars that, together, will address virtually every essential, as well as some extraordinary, aspects of health club operations. And, as it has in the past, I/MF will attract operators from throughout Mexico and countries such as Argentina, Belize, Colombia, Costa Rica, Guatemala, Nicaragua, Panama, Spain, Uruguay, Venezuela, and the U.S.

Continue reading "IHRSA/Mercado Fitness: An Industry Fiesta."

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CBI Interview: Marco Alcocer, club developer in Mexico

Marcos Alcocer is president of OrganizacioĢn Britania, based in Mexico City. The 35-year-old company buys clubs, develops them and then sells some of them.

In the September CBI Interview he talks about how the decide what projects to take on, how long a club will become profitable, and Mexico's growth rate, which exceeds Brazil, Canada and India.

Learn more about Alcocer and OrganizacioĢn Britania in the September CBI.


More on IHRSA's inaugural convention in Mexico

Updating a blog post from earlier this week, we have a complete press release on the inaugural IHRSA Mercado Fitness Mexico City Conference and Trade Show.

The event will be held in Santa Fe, Mexico, Oct. 22-23, 2014.

“As the second largest market in Latin America, the time is right to launch an industry-wide educational and networking event in Mexico,” said Joe Moore, IHRSA president and CEO. "The inaugural IHRSA Mercado Fitness Mexico City Conference and Trade Show, presented in conjunction with the World of Business Ideas (WOBI) Forum in Santa Fe is the ideal venue to bring our vibrant industry together. "

Check out the entire press release in the IHRSA Media Center.